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Male and female couple walking and smiling as he carries a metal chair overhead
Male and female couple walking and smiling as he carries a metal chair overhead

The Power of Together

Help us minimize the environmental impact of our products.

At IQOS we are working to reduce waste generated from our products and maximise recycling.​

That’s why we’re rolling out initiatives to improve used products collection.

We know we have a lot of work to do.​ And together, we have the power to make it happen!

TOGETHER. FORWARD.

Want to take part?

  • Extend the life of your IQOS device
  • Help us recycle
IQOS device on the table.

Extend the life
of your IQOS device

See the initiatives






Extend the life
of your IQOS device

See the initiatives

A man puts a recycling bag into a collection box.

Help us recycle

Discover our initiatives







Help us recycle

Discover our initiatives

88% of IQOS users would like to do
more to reduce their impact on
the environment.* Would you?​

*Online survey conducted in Japan, Russia & Germany with 718 IQOS adult users in April 2021.

A man returns an IQOS device to a recycling IQOS store.

Our goal

100% of our smoke-free product users with access to collection and recovery of devices and consumables by the end the of 2025.

Making the difference. Together.

Woman in a workshop with lamps and IQOS device her right hand

Extend the life of your device

Taking care of your IQOS device correctly will extend its service life considerably, and in turn protects the environment as well.

Learn more

Man returning an IQOS device for recycling in a store

Give your IQOS a second chance 

Do you have an old device that you’re not using? Bring it back to us, we’ll do the rest.​

See how

Recycled granulate in hands.

Discover our recycling programme

Our goal? It’s simple: to increase the number of recycled IQOS devices.

Learn more