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Our smart electronic cigarette IQOS VEEV and heated tobacco device IQOS do not bring the great experience only to you.

One of the main disadvantages of classic cigarettes is the so-called second-hand smoke. The smoke from burned tobacco not only annoys people around smokers but also carries with itself harmful chemicals linked to smoking. Not to mention how the ash from smoking settles on hands, hair, and clothes.

IQOS VEEV produces aerosols from e-liquids. Aerosol from IQOS VEEV contains significantly less harmful chemicals compared to smoke from cigarettes*.

The best alternative to smoking is to quit altogether. If it is not possible, IQOS and IQOS VEEV devices represent a better alternative to cigarettes thanks to aerosol which is produced by their use. Unlike smoke from burning cigarette, it contains on average 95% less harmful chemicals and no tar**.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS VEEV is not risk-free.

People around you will appreciate that electronic cigarette IQOS VEEV produces less smell than cigarettes***. Vapor produced during vaping quickly dissolves. IQOS VEEV leaves less lingering smell on hands, hair, and clothing than cigarettes

Aerosol from the heated tobacco device IQOS leaves less stains on fabrics and furniture compared to cigarette smoke. IQOS does not produce smoke and has a significantly lower impact on the quality of the air around you than cigarettes***.

Important information: IQOS and IQOS VEEV devices are not risk-free. They contain nicotine which is addictive. IQOS and IQOS VEEV devices are intended exclusively for adults who would continue to smoke or use other nicotine products.

This is all supported by results of scientific studies according to which aerosol produced by IQOS devices has no negative impact on indoor air quality. So, it won’t come as a surprise that use of electronic cigarettes and heated tobacco devices is not banned in restaurants, cafes, or pubs.

It is solely to the decision of the owner if the use of IQOS is allowed in the venue. You can certainly enjoy your IQOS or IQOS VEEV in IQOS Friendly places. Be considerate to people around you, some might find the typical odor of IQOS use unpleasant.

Discover our tobacco and nicotine alternatives to smoking and embark on the journey towards a smoke-free future.

*Source: “Fewer harmful chemicals” refers to the range of harmful chemicals which are not detected in the IQOS VEEV vapor but are detected in the smoke of a reference cigarette. See Important Information on IQOS.com.

**Source: ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Information on IQOS.com.

***Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

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