Man with white IQOS holder in his hand

Discover the benefits of IQOS and heated tobacco

Why adult smokers are switching from smoking to IQOS.

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. 

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS testimonial

“I appreciate on IQOS that neither me or my surrounding don´t smell. I can use it at home and there is no smell..”

Marie

Burnt sausage on a fork compared to clean IQOS HEETS stick in IQOS 3 DUO holder

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS testimonial

"I use IQOS more than 2 years and I am fully satisfied with both IQOS and customer care. They are always willing to solve everything to my satisfaction."

Jiří 

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk free, and provides nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Close up of a residue sample card.

IQOS vs cigarette comparison

In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS. 

 

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

Woman in a car with IQOS holder in her hand

Get closer

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Couple embracing with IQOS 3 DUO holder and charger in his hand
Person's hands holding a white IQOS 3 DUO in one, the charger in the other

HEETS

HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.

Discover HEETS

Heating technology

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. 

When you light a cigarette, the high temperature creates smoke, a burned taste and many harmful substances. Tobacco is burned in this process. Unlike cigarettes, IQOS heats tobacco at a much lower temperature using the unique HeatControl technology. This releases the aroma and flavor of real tobacco with nicotine, without burning.

Discover heating technology

IQOS DUO holder heats up to 350°C

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Personal service

Contact us for support on all aspects of IQOS. No one has to switch alone.

IQOS Care Plus

Free protection for your IQOS. Our service package with many additional benefits.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.