I IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HEETS for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
More TEREA flavours to explore
Services & Privileges
Care you can count on,
privileges to inspire you.
Services & Privileges
Care you can count on,
privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn point for member offers and other exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.