IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

 

Man with white IQOS holder in his hand

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

A woman with curly hair holding an IQOS device.

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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A  man holds an IQOS device while he embraces his partner.

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Man with white IQOS holder in his hand
A woman with curly hair holding an IQOS device.
A  man holds an IQOS device while he embraces his partner.

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

<h5><span class="text-soft-white">Satisfying</span></h5>

Flying pig

<h5><span class="text-soft-white rte-selected-content coral--light">No tar&nbsp;</span></h5>

<h5><span class="text-soft-white">No smoke</span></h5>

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Insert HEETS stick into the holder
HEET touches ceramic coated blade.
Holder vibrates when ready
Tobacco is heated
Heets
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. Still image from designs – Holder and HEET stick with illustration of vibration

Discover all variants!

Choose from 10 unique HEETS flavors

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Stellar blue IQOS 3 Duo holder and charger with HEETS stick on a table next to popcorn.

IQOS 3 DUO

Our most elegant device combined with 5 packs of HEETS at a special price for registered users. 

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Brilliant gold IQOS 3 DUO holder in its charger.

Discover the range of heated tobacco devices.

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Try our flavours

HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted tobacco experience.

Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Explore the flavour range

HEETS Yellow

HEETS Yellow Selection

Mild and zesty tobacco experience.

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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Heets Bronze

HEETS Bronze Selection

Rich and warm tobacco experience.

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

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HEETS Blue

HEETS Blue Selection

Deep and Cooling tobacco experience.

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

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HEETS Willow Selection

Zesty and Fresh tobacco experience.

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

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HEETS Sienna

HEETS Sienna Selection

Balanced and woody tobacco experience.

Roasted, toasted tobacco blend matched with woody.

Explore the flavour range

TURQOISE SELECTION

HEETS Turquoise Selection

Refreshing and Cooling tobacco experience.

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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HEETS Sienna Caps Selection

Refined to Fresh tobacco experience.

The rounded, toasted tobacco blend delivers gentle woody and light tea aromas. But in a click, a cooling flavour takes over the taste by adding zesty notes.

Explore the flavours range

HEETS Russet Selection

Robust and malty tobacco experience.

Full-bodied, toasted tobacco blend perfectly blanaced with satisfying malty aroma notes

Explore the flavour range

HEETS Mauve Wave Selection

Rich and satisfying tobacco experience.

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Explore the flavour range

Support to go smokeless

Try it first

New customer? Try IQOS device, discover real tobacco taste and then decide.

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Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Personal service

Contact us for support on all aspects of IQOS. No one has to switch alone.

IQOS Care Plus

Free protection for your IQOS. Our service package with many additional benefits.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.