IQOS - Heated Tobacco

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.

IMPORTANT INFORMATION: IQOS is not risk-free. It provides nicotine, which is addictive. 
*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. 

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.

A bearded man using an Obsidian Black IQOS ILUMA PRIME device.

True tobacco taste

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

Get closer

The majority of consumers find new IQOS ILUMA has less smell than previous generation devices*.

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IMPORTANT INFORMATION: IQOS is not risk-free. It contains nicotine, which is addictive. Only for adult smokers.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.

True tobacco taste

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

 

Get closer

The majority of consumers find new IQOS ILUMA has less smell than previous generation devices*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free. It contains nicotine, which is addictive. Only for adult smokers.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.
A bearded man using an Obsidian Black IQOS ILUMA PRIME device.
A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

I IQOS because...

Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying

Flying pig illustation

No tar

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No smoke

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HEETS for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices. 

An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

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An illustration showing IQOS HEATCONTROL™ bladed heating system.

IQOS HEATCONTROL™ bladed heating system

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IQOS ILUMA PRIME New

Get ready for an enhanced tobacco experience

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An IQOS ILUMA PRIME Pocket Charger and Holder.

More TEREA flavours to explore

TEREA Russet illustrations
TEREA Russet illustrations
TEREA Russet illustrations

TEREA Russet

Robust and malty.

TEREA Russet is a full-bodied, toasted tobacco blend that is perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet  

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TEREA Bronze illustrations
TEREA Bronze illustrations
TEREA Bronze illustrations

TEREA Bronze

Rich and warm.

TEREA Bronze is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

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TEREA Sienna illustrations
TEREA Sienna illustrations
TEREA Sienna illustrations

TEREA Sienna

Balanced and woody.

TEREA Sienna is a rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna 

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TEREA Amber illustrations
TEREA Amber illustrations
TEREA Amber illustrations

TEREA Amber

Balanced and roasted.

TEREA Amber is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber 

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TEREA Yellow illustrations
TEREA Yellow illustrations
TEREA Yellow illustrations

TEREA Yellow

Mild and zesty.

TEREA Yellow is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow 

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TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Turquoise

Refreshing and cooling.

TEREA Turquoise is a lightly toasted tobacco blend wih crisp menthol cooling enriched by subtle zesty aroma notes.

Buy TEREA Turquoise

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TEREA Blue illustrations
TEREA Blue illustrations
TEREA Blue illustrations

TEREA Blue

Deep and cooling.

TEREA Blue is a mellow tobacco blend with deep menthol cooling enhanced by peppermint and creamy vanilla aroma notes.

Buy TEREA Blue 

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TEREA Briza Pearl

Refined to Fresh.

TEREA Briza Pearl is a rounded and toasted tobacco blend delivers satisfying gentle woody and tea aroma notes. But on a click, a cooling flavour adds delicate minty notes

Buy TEREA Briza Pearl

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TEREA Ruby Fuse

Fruity aroma without menthol.

TEREA Ruby Fuse is a mellow and aromatic tobacco blend complemented with deep indulgent raspberry and floral undertone aroma notes

Buy TEREA Ruby Fuse

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TEREA Mauve Wave
TEREA Mauve Wave
TEREA Mauve Wave

TEREA Mauve Wave

Fresh and blueberry.

TEREA Mauve Wave is a tobacco blend infused with crisp menthol cooling sensations and blueberry aroma nuances.

Buy TEREA Mauve Wave

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TEREA Willow
TEREA Willow
TEREA Willow

TEREA Willow

Fresh and citric.

TEREA Willow is a tobacco blend with crisp menthol cooling sensations complemented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow

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TEREA Amelia Pearl

Fresh flavour with aroma notes of watermelon.

TEREA Amelia Pearl is a balanced, toasted tobacco blend delivers light aroma notes of spicy herbs. But on a click, a cooling flavour adds pleasant warm aroma notes of watermelon

Buy TEREA Amelia Pearl

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TEREA Abora Pearl

Fresh flavour with aroma notes of green apple.

TEREA Abora Pearl is a full-bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds refined green apple notes.

Buy TEREA Abora Pearl

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Do not use IQOS ILUMATM and TEREATM sticks with previous IQOS generations, as this may cause damage to your device. TEREATM sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. See important information.

Simple ways to switch

  • Vyzkoušej IQOS
  • Buy online
A man with an IQOS box.

Try IQOS

Do you want to make sure that the device meets your expectations before buying? No problem, you can try IQOS at any time.

Do you want to make sure that the device meets your expectations before buying? No problem, you can try IQOS at any time.

Learn more

A smiling woman with an IQOS ILUMA device.

Buy conveniently online

If you're sure, there's nothing to wait for! Buy conveniently and quickly in our e-shop.

If you're sure, there's nothing to wait for! Buy conveniently and quickly in our e-shop.

Shop now

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn point for member offers and other exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.