Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices*.
IMPORTANT INFORMATION: IQOS is not risk-free. It contains nicotine, which is addictive. Only for adult smokers.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
I IQOS because...
Discover why millions of adult smokers around the world have switched to IQOS.*
Satisfying
No tar
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HEETS for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
More TEREA flavours to explore
TEREA Russet
Full-bodied tobacco experience
Dark, toasted, aromatic tobacco blend.
TEREA Bronze
Rich tobacco experience
Mellow tobacco blend with warm character.
TEREA Sienna
Balanced tobacco experience
Toasted tobacco blend with woody nuances.
TEREA Amber
Rounded tobacco experience
Roasted tobacco blend with light woody nuances.
TEREA Yellow
Bright tobacco experience
Mellow and aromatic tobacco blend.
TEREA Turquoise
Defined tobacco experience
A lightly toasted tobacco blend with bright and well-defined sensations.
TEREA Blue
Deep and cooling
A mellow tobacco blend with deep menthol cooling
enhanced by peppermint and creamy vanilla aroma notes.
A mellow tobacco blend with
deep menthol cooling enhanced by
peppermint and creamy vanilla aroma notes.
TEREA Briza Pearl
Woody to Minty tobacco experience
A rounded and toasted tobacco blend delivers satisfying
gentle woody and tea aroma notes. But on a click,
a cooling flavour adds delicate minty notes.
A rounded and toasted tobacco
blend delivers satisfying gentle
woody and tea aroma notes.
But on a click, a cooling flavour
adds delicate minty notes.
TEREA Ruby Fuse
Fruity flavour with aroma notes of red berries
A mellow and aromatic tobacco blend complemented with
deep indulgent red garden berries and floral undertone aroma notes.
A mellow and aromatic tobacco
blend complemented with deep
indulgent red garden berries
and floral undertone aroma notes.
TEREA Mauve Wave
Fresh and forest berry
A tobacco blend infused with crisp menthol cooling
sensations and dark forest fruit aroma nuances.
A tobacco blend infused with crisp
menthol cooling sensations
and dark forest fruit aroma nuances.
TEREA Willow
Fresh and citric
A tobacco blend with crisp menthol cooling sensations
complemented with citrus nuances and aromas of spicy herbs.
A tobacco blend with crisp
menthol cooling sensations
complemented with citrus nuances
and aromas of spicy herbs.
TEREA Amelia Pearl
Fresh flavour with aroma notes of sweet summer fruit
A balanced, toasted tobacco blend delivers light
aroma notes of spicy herbs. But on a click, a cooling flavour
adds pleasant warm aroma notes of sweet summer fruit.
A balanced, toasted tobacco
blend delivers light aroma notes
of spicy herbs. But on a click, a cooling
flavour adds pleasant warm
aroma notes of sweet summer fruit.
TEREA Abora Pearl
Fresh flavour with aroma notes of green garden fruit
A full-bodied, toasted tobacco blend delivers satisfying
malty aroma notes. But on a click, a cooling flavour adds
refined green garden fruit notes.
A full-bodied, toasted tobacco blend
delivers satisfying malty aroma notes.
But on a click, a cooling flavour adds
refined green garden fruit notes.
- Vyzkoušej IQOS
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Services & Privileges
Care you can count on,
privileges to inspire you.
Services & Privileges
Care you can count on,
privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn point for member offers and other exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
