Next level forward.
IQOS ILUMA PRIME is our most refined and advanced device ever. Enjoy unrivalled tobacco experience from the inside out.
*Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device. See Important information.

Next level technology.
Most IQOS consumers agree that IQOS ILUMA provides cigarette-like satisfaction*.
*Source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.

Next level simplicity.
With IQOS, it's never been easier to switch to a better alternative to cigarettes. Meet the new IQOS ILUMA, to be used with TEREA sticks. Effortless tobacco pleasure.
Important information: IQOS is not risk-free.

Holder
The IQOS ILUMA Holder is part of our SMARTCORE INDUCTION SYSTEMTM which is bladeless. Because the tobacco isn't pierced, the device stays clean.
Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a textured wrap. It will power the Holder 20 times, subject to battery degradation and use over time.