New style.
Original experience.

Only IQOS.

New style.
New choices.

Only IQOS.

New IQOS ORIGINALS DUO

New IQOS ORIGINALS DUO

Buy now

Buy now

What is IQOS?

IQOS is a device that is specifically engineered to heat tobacco rather than burning it. IQOS heats real tobacco, not liquid so IQOS gives a taste of natural tobacco without fire, smoke and ash.

Switch to IQOS

Made for
each other.

Create an authentic IQOS look with a wide range of premium quality caps, doors and protective sleeves.

Only from IQOS.

Shop accessories

IOQS Originals Duo with purple cap and personalised pocket chargers


Heated tobacco

Heats tobacco instead of burning it to deliver real tobacco tasta and satisfaction.

Discover IQOS device

I IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt

Vape vs IQOS

No smoke

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover benefits

Discover HEETS variants

IQOS and HEETS are the perfect combination to enjoy the real taste of tobaccoo.​

Discover HEETS

HEEST for the IQOS alternative.



More to discover
with myIQOS

Care you can count on,
privileges to inspire you.



More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty

Earn points to get privileges.

 

Troubleshooting

Accidental damage cover, rapid replacement and international assistance.

News

Tips to Extend the Battery Life of Your IQOS Device

Tips for maintaining the battery life of IQOS devices as a smoke-free alternative to heating tobacco instead of burning it, you can also discover varied information related to IQOS products here.

News

Find Out More About IQOS Accessories

Explore the collection of IQOS accessories to complete your device. From protection to care.

News

How to use IQOS?

This video will show you how to use your IQOS

News

How to clean my IQOS Device?

This video will show you how to clean your IQOS

News

Tips to Extend the Battery Life of Your IQOS Device

Tips for maintaining the battery life of IQOS devices as a smoke-free alternative to heating tobacco instead of burning it, you can also discover varied information related to IQOS products here.

News

How to use IQOS?

This video will show you how to use your IQOS

News

Find Out More About IQOS Accessories

Explore the collection of IQOS accessories to complete your device. From protection to care.

News

How to clean my IQOS Device?

This video will show you how to clean your IQOS