At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.
Join IQOS Club now! Get warranty up to 12 months* with NO initial purchase required
LEARN MOREBefore you decide to switch to IQOS. Experience the benefits of IQOS for 14 days, no fire, no smoke and no ash.
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IQOS is free from fire, ash and smoke delivering cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk
Find out why million of smokers already switch from cigarette to IQOS*. Click here to get the access to our heat-not-burn technology.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
REGISTER NOWYour IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
PERSONALIZE YOUR IQOS
