IQOS is a device that is specifically engineered to heat tobacco rather than burning it. IQOS heats real tobacco, not liquid so IQOS gives a taste of natural tobacco without fire, smoke and ash.
Heats tobacco instead of burning it to deliver real tobacco tasta and satisfaction.
Discover why millions of adult smokers around the world have switched to IQOS.*
Better not burnt
Vape vs IQOS
No smoke
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Care you can count on,
privileges to inspire you.
Care you can count on,
privileges to inspire you.
Access our personal coaches for support on how to get the best use from your IQOS.
Earn points to get privileges.
Accidental damage cover, rapid replacement and international assistance.
We accept
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