Are you ready to flavour your world?

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Are you ready to flavour your world?

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Amaze your taste buds with Indonesian clove

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Amaze your taste buds with Indonesian clove

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Fresh & Floral tobacco experience with clove

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Fresh & Floral tobacco experience with clove

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STAY CURIOUS

STAY CURIOUS

Curiosity is the beginning of a life better lived.

Do something new. Explore the world outside your comfort zone.

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What is IQOS?

IQOS is the no.1* heated tobacco product in the world. We provide a new way to tobacco pleasure without burning it, free of ash and smoke.

Important information: IQOS is not risk free.

Curious?

DISCOVER NOW!

*PMI global estimate of total In-Market Sales of Heated Tobacco Units as of September 2023. 


Ready to explore a new experience?

Choose the right device for you.

IQOS ILUMA PRIME

Refined and advanced.

IQOS ILUMA

Effortless and enjoyable.

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare now

IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.

See important information.

 

 

 

 

 

 

 

 

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Want to know more about IQOS?

Find out why millions of adult smokers worldwide are switching to IQOS. 

Better not burnt

No smoke

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

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