Woman enjoying the smoking alternative

IQOS, A better alternative to smoking

At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.

  • Already own IQOS device?

    Join IQOS Club now! Get warranty up to 12 months* with NO initial purchase required

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  • Join Try IQOS* program!

    Before you decide to switch to IQOS. Experience the benefits of IQOS for 14 days, no fire, no smoke and no ash.

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Benefits of IQOS

IQOS is free from fire, ash and smoke delivering cigarette- like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk

DISCOVER THE IQOS BENEFITS