Try the new IQOS ILUMA your way

Borrow IQOS device for 14 days before you buy it, without any rent fee. *terms and conditions applied. 

Borrow IQOS Device

Borrow IQOS Device

Borrow IQOS device for 14 days before you buy it, without any rent fee. *terms and conditions applied. 

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Our experts are on hand to walk your through the basics and get you started on your IQOS journey.

We choose better together.

With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

A Jade Green IQOS ILUMA PRIME device being placed into a full wrap.

*95% less represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F)

Unlike cigarettes, IQOS has no lit end or second-hand smoke.   

A gold IQOS ILUMA Holder and Pocket Charger on a laptop.


The majority of smokers who switch to IQOS completely quit cigarettes.*

A hand placing an IQOS ILUMA PRIME holder into a full wrap.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Which IQOS ILUMA to try?

An IQOS ILUMA Holder inside a Pocket Charger covered by a sleeve.


Enjoy a clean, bladeless experience with IQOS ILUMA


A sleek IQOS ILUMA ONE device.


Effortlessly simple, pocket-sized device


Next level technology.


More TEREA flavours to explore

TEREA Bronze


Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

Discover TEREA flavours

TEREA Sienna


Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna

Discover TEREA flavours



Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

Buy TEREA Blue

Discover TEREA flavours



Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green

Discover TEREA flavours

TEREA Purple Wave


A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Purple Wave

Discover TEREA flavours

TEREA Bright Wave


A tobacco blend coupled with deep menthol cooling sensations enhanced by green fruit and fresh aromas.

Buy TEREA Bright Wave

Discover TEREA flavours

TEREA Black Green


An intense menthol cooling sensation complementing a mellow tobacco blend, and enhanced by green fruit aromas.

Buy TEREA Black Green

Discover TEREA flavours

Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device. TEREATM sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.

Visit important information.

IQOS testimonial

"Bagiku, kenyamanan no 1. Ini alasanku memilih IQOS. Nyaman untukku dan sekelilingku"

Achmad Fatah


Try before you buy.

Lend IQOS ILUMA for 14 days before you buy it, without any device rent fee.

Learn more

In IQOS ILUMA device and an IQOS ILUMA ONE device.

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMATM is designed to be used only with TEREATM sticks.

Discover IQOS

It's time to make a change. To become part of a global IQOS community. Over 13.9 million adult smokers have stopped burning tobacco and started heating it with IQOS*.

Learn more

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption