IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you real tobacco taste satisfaction with less risk compared to cigarettes.

A man's hands with a white IQOS holder in one,  and charger in the other

Better alternative.

IQOS is a better alternative than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

Person's hands holding a white IQOS 3 DUO in one, the charger in the other

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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A brilliant gold IQOS holder and charger are comfortably held in a man's hand

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better alternative.

IQOS is a better alternative than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

A man's hands with a white IQOS holder in one,  and charger in the other
Person's hands holding a white IQOS 3 DUO in one, the charger in the other
A brilliant gold IQOS holder and charger are comfortably held in a man's hand

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
Vape vs IQOS
No smoke

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption.
PMI Financials or estimates, IQOS user panels and PMI Market.

IQOS 3 DUOS

Classic tobacco blends.

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Two stellar blue and white IQOS  3 DUO holders and chargers

IQOS 3 DUOS

Tobacco enjoyment on your terms.

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Brilliant gold IQOS 3 DUO holder in its charger.

Discover the range of IQOS devices.

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Try our flavours

HEETS Amber Selection

HEETS Amber Selection

HEETS non-menthol with a blend of tobacco and the aroma of woody and nutty.

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Heets Bronze

HEETS Bronze Selection

HEETS non-menthol with a blend of tobacco and the aroma of cocoa.

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HEETS Blue Selection

HEETS with rich menthol content and the aroma of vanilla.

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HEETS Green Selection

HEETS with moderate menthol content and the aroma of mint.

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HEETS Sienna Selection

HEETS non-menthol with a blend of tobacco and the aroma of tea leaf.

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HEETS Turquoise Selection

HEETS with moderate menthol content and a zesty aroma.

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HEETS Purple Selection

HEETS with rich menthol content and the aroma of dark forest.

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HEETS Bright Vibe

HEETS with deep menthol cooling sensations and green aromas.

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Support to go smokeless

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Borrow IQOS device now

Borrow IQOS device for 14 days before you buy it, without any rent fee.

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More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact your personal IQOS coach to help you with your IQOS.

Loyalty

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Troubleshooting

Accidental damage cover, rapid replacement and international assistance.