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What is heated tobacco?
Our heated tobacco products are an electronic device, IQOS, that heat real tobacco without burning it so it doesn’t produce ash, fire and smoke.
- Real tobacco taste
- No smoke, no ash, no tar1
- Innovative heat-not-burn technology
- IQOS is the number 1 heated tobacco product*
1Tar is the residue from smoke after a cigarette is burned. IQOS heated tobacco products do not produce tar because they heat tobacco instead of burning it.
IQOS offers a better alternative
Heating instead of burning
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No tar production |
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No tobacco combustion |
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No ash to eliminate |
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No unpleasant smell |
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No disturbing smoke |
Although IQOS does not produce tar, IQOS is not risk free and provides nicotine, which is addictive.
With IQOS, enjoy…
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A true tobacco taste |
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Less lingering smell |
Although IQOS does not produce tar, IQOS is not risk free and provides nicotine, which is addictive.
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"New way of enjoying tobacco. So this is it, I finally switched to IQOS."
"New way of enjoying tobacco. So this is it, I finally switched to IQOS."
Darbotz, International Graffiti artist
Darbotz, International Graffiti artist
More TEREA flavours to explore
TEREA Bronze
New
Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
TEREA Sienna
New
Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.
TEREA Blue
New
Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.
TEREA Green
New
Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
TEREA Purple Wave
New
A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.
TEREA Bright Wave
New
A tobacco blend coupled with deep menthol cooling sensations enhanced by green fruit and fresh aromas.
TEREA Black Green
New
An intense menthol cooling sensation complementing a mellow tobacco blend, and enhanced by green fruit aromas.
More to discover services & privileges
Care you can count on, privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn points to enjoy exclusive privilege
Peace of mind
Accidental damage cover, rapid replacement and international assistance
