IQOS - Heated tobacco.

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

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We IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS.*

Better not burnt

Vape vs IQOS

No smoke

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

New IQOS ORIGINALS DUO

The iconic two-piece format has now evolved to provide more choice with new, vibrant colours.

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IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Discover the range of IQOS devices.

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Borrow IQOS Device 

Borrow IQOS Device

Borrow IQOS device for 14 dayse before you buy it, without any rent fee.

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More to discover
with myIQOS

Care you can count on,
privileges to inspire you.


More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact your personal IQOS coach to help you with your IQOS.

Loyalty

Earn points to earn privileges.

Troubleshooting

Accidental damage cover, rapid replacement and international assistance.