Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS. 

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive. 

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

"Bagiku, kenyamanan no 1 dan ini alasanku memilih IQOS. Nyaman untukku dan juga sekelilingku."

Achmad Fatah

Burnt sausage on a fork compared to IQOS TEREA stick in an IQOS ILUMA holder.

IQOS doesn't burn tobacco.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

“No lingering smell, no messy ash, no worries.”


IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. 

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded). 

IQOS vs cigarette comparison.

IQOS vs cigarette comparison.

A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.

Next level innovation.

Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.


An illustration depicting TEREA tobacco sticks.

Next level tobacco pleasure.

Savour the taste. Lose the smoke. From classic tobacco to exciting new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.

Discover flavours

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See Important information.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.


Earn point for member offers, device upgrade and exciting benefits.


Accidental damage protection, rapid replacement and international assistance.