Discover IQOS.

 

 

Female hand holding IQOS Originals Duo holder and pocket charger in turquoise color.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

 

 

 

 

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

I IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS.*

Better not burnt

Vape vs IQOS

No smoke

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover benefits

We choose better together.

IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Hands exchanging IQOS Originals Duo device in turquoise color.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.

Unlike cigarettes, IQOS ORIGINALS do not generate smoke.

Red IQOS Originals Duo heated tobacco device (holder and pocket charger).

Important information: IQOS is not risk-free.

IQOS leaves less lingering smell than cigarettes.*

Hands holding IQOS Originals Duo holder in turquoise color.

Important information: IQOS is not risk-free.

Switch now.

IQOS

Want to know more about IQOS heat-not-burn technology?

Want to know more about IQOS heat-not-burn technology?

Learn more

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More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact your personal IQOS coach to help you with your IQOS.

Loyalty

Earn points to earn privileges.

Troubleshooting

Accidental damage cover, rapid replacement and international assistance.