What is
IQOS?


What is IQOS?

IQOS is a smoke-free alternative
to cigarettes. Enjoy real tobacco
satisfaction, with no tar1, no ash
and no smoke smell.

 
 
 
 
 
 
 
 
 
 
 

IQOS is a smoke-free alternative to cigarettes. Enjoy real tobacco satisfaction, with no tar, no ash and no smoke smell.

Shop IQOS device

Shop IQOS device

1 Tar is a residue from smoke when a tobacco product is burned. IQOS doesn't produce tar because it heats tobacco, not burning it.

1 Tar is a residue from smoke when a tobacco product is burned. IQOS doesn't produce tar because it heats tobacco, not burning it.


Do you know why
25.8 million*
people moved on
to IQOS?


Do you know why
25.8 million*
people moved on to IQOS?

 
 
 
 
 
 
 
 
 
 

Find out more

Find out more


*Source: PMI Financial or its estimate, IQOS user panel and PMI Market Research. Last status April 2022. IQOS user that have fully stopped smoking and which PMI HeatStick usage represents at least 70% total of heated tobacco product consumption from 7 days ago.

*Source: PMI Financial or its estimate, IQOS user panel and PMI Market Research. Last status April 2022. IQOS user that have fully stopped smoking and which PMI HeatStick usage represents at least 70% total of heated tobacco product consumption from 7 days ago.

How it works.

Remove your holder from pocket charger.
Add your favourite tobacco stick.

 Click to heat and enjoy.

More TEREA flavours to explore

TEREA Bronze

New

Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

Discover TEREA flavours

TEREA Sienna

New

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna

Discover TEREA flavours

TEREA Blue

New

Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

Buy TEREA Blue

Discover TEREA flavours

TEREA Green

New

Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green

Discover TEREA flavours

TEREA Purple Wave

New 

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Purple Wave

Discover TEREA flavours

TEREA Bright Wave

New

A tobacco blend coupled with deep menthol cooling sensations enhanced by green fruit and fresh aromas.

Buy TEREA Bright Wave

Discover TEREA flavours

TEREA Black Green

New

An intense menthol cooling sensation complementing a mellow tobacco blend, and enhanced by green fruit aromas.

Buy TEREA Black Green

Discover TEREA flavours


Ready to explore a new experience?

Chose the right device for you.


 

IQOS ILUMA PRIME

Refined and advanced.

IQOS ILUMA

Effortless and enjoyable.

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn points to enjoy exclusive privilege 

Peace of mind

Accidental damage cover, rapid replacement and international assistance

Why wait?

Get started with your IQOS smoke-free journey now.

Borrow IQOS for 14 days without hassle.

*term & condition applied

Borrow device