Discover IQOS.


IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

A smiling woman holding an IQOS ILUMA device.

Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favorite moments and savour new tastes.

IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 70 day heated tobacco consumption.

We choose better together.

IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes*.

IQOS emits on average at least 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *95% less represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information.

Unlike cigarettes, IQOS has no lit end and no second-hand smoke.

All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.

*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV.

"IQOS membuat hidup saya lebih baik. Tanpa bau membuat saya menjadi lebih dekat dengan keluarga saya"


Science meets dedication.

More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.

Explore IQOS science

Simple ways to switch.

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

True taste of real tobacco. Heat-not-burn technology.

Learn more

Learn more

We IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS.*

Better not burnt

Vape vs IQOS

No smoke

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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