What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Enjoy real tobacco satisfaction, with no tar1, no ash and no smoke smell.

Shop IQOS devices

Shop IQOS devices

1Tar is the residue from smoke after a cigarette is burned. IQOS heated tobacco products do not produce tar because they heat tobacco instead of burning it.

Discover why 21.2 million people have switched to IQOS.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of April 2022. IQOS users who have completely quit cigarettes and for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

IQOS heats tobacco instead of burning it, producing on average 95% fewer harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal 95% reduction in risk. IQOS is not risk-free.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Shop our range

Shop our range

How it works.

Remove your holder from pocket charger.
Add your favourite tobacco stick.

 Click to heat and enjoy.

More TEREA flavours to explore

TEREA Bronze


Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

Discover TEREA flavours

TEREA Sienna


Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna

Discover TEREA flavours



Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.

Buy TEREA Blue

Discover TEREA flavours



Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.

Buy TEREA Green

Discover TEREA flavours

TEREA Purple Wave


A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Purple Wave

Discover TEREA flavours

TEREA Bright Wave


A tobacco blend coupled with deep menthol cooling sensations enhanced by green fruit and fresh aromas.

Buy TEREA Bright Wave

Discover TEREA flavours

TEREA Black Green


An intense menthol cooling sensation complementing a mellow tobacco blend, and enhanced by green fruit aromas.

Buy TEREA Black Green

Discover TEREA flavours

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.



Refined and advanced.



Effortless and enjoyable.



Pocket-sized and ideal on the go.

More to discover services & privileges

Care you can count on, privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn points to enjoy exclusive privilege 

Peace of mind

Accidental damage cover, rapid replacement and international assistance