Discover IQOS.

Welcome to a smoke free future 

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke. 

Close up of an IQOS holder in hand on a green background

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12,7 million adult IQOS users around the world* who are already on that same journey.

With the forefront of science, IQOS offers real tobacco satisfaction that can make a real change.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

IQOS emits 95% less harmful chemicals compared to cigarettes.*
IQOS holder in one hand, the charger in the other

IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. 

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Shot of couple's hands at table both holding IQOS devices in gold and blue

IMPORTANT INFORMATION: IQOS is not risk-free.

Most smokers who switch to IQOS completely quit cigarettes.*
Close up of man's hands holding up stellar blue IQOS holder

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore IQOS science

Switch now.

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

Learn more

Shop now

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

Better not burnt
Vape vs IQOS
No smoke

* Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
** Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact your personal IQOS coach to help you with your IQOS.

Loyalty

Earn points to get privileges.

Troubleshooting

Accidental damage cover, rapid replacement and international assistance.

Need support?

We're here online or in our IQOS booth


Find us

Find your nearest IQOS location.

Find Us

Phone

Give us a call on 1500-975

Call Now

Email

We will reply your email right away.

Email Us

Facebook

Visit our page and chat to an IQOS Coach

Our Facebook Page