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Next level forward.
IQOS ILUMA PRIME is our most refined and advanced device ever. Enjoy unrivalled tobacco experience from the inside out.
*Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device. See Important information.
Next level technology.
Most IQOS consumers agree that IQOS ILUMA provides cigarette-like satisfaction*.
*Source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
Next level simplicity.
With IQOS, it's never been easier to switch to a better alternative to cigarettes. Meet the new IQOS ILUMA, to be used with TEREA sticks. Effortless tobacco pleasure.
Important information: IQOS is not risk-free.
Holder
The IQOS ILUMA Holder is part of our SMARTCORE INDUCTION SYSTEMTM which is bladeless. Because the tobacco isn't pierced, the device stays clean.
Pocket Charger
The elegant IQOS ILUMA PRIME Pocket Charger is made from anodised aluminium with a textured wrap. It will power the Holder 20 times, subject to battery degradation and use over time.
More TEREA flavours to explore
TEREA Bronze
New
Mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
TEREA Sienna
New
Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.
TEREA Blue
New
Deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy aroma notes.
TEREA Green
New
Balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
TEREA Purple Wave
New
A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.
TEREA Bright Wave
New
A tobacco blend coupled with deep menthol cooling sensations enhanced by green fruit and fresh aromas.
TEREA Black Green
New
An intense menthol cooling sensation complementing a mellow tobacco blend, and enhanced by green fruit aromas.
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA PRIME
Refined and advanced.
New
IQOS ILUMA
Effortless and enjoyable.
New
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
IQOS news and blog.
Switch to IQOS now.
With SMARTCORE INDUCTION SYSTEMTM technology, IQOS heats tobacco instead of burning it.
With SMARTCORE INDUCTION SYSTEMTM technology, IQOS heats tobacco instead of burning it.
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Won’t bother others with ash, smoke, and smell. |
Find your colour. Choose from five stand-out colours for your IQOS ILUMA ONE. |
Millions of adult smokers around the world have switched to IQOS.
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Won’t bother others with ash, smoke, and smell |
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Find your colour. Choose from five stand-out colours for your IQOS ILUMA ONE. | |
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Millions of adult smokers around the world have switched to IQOS. |
Important information regarding heated tobacco
