Stores in London

The IQOS Store in London is usually open Monday to Saturday from 10:00 am to 7:00 pm and 11:00 am to 17:00pm on Sundays. For detailed opening hours of a specific store, partner or seller, search for it on the Store Locator.

IQOS Stores are Brand Retail flagship stores owned and operated directly by PMI or its subsidiaries. They offer a premium in-store experience, with full range of IQOS devices, accessories, TEREA/LEVIA/DELIA/HEETS stick flavours, along with device demonstrations, guided trials, customer support and device service and maintenance. IQOS Stores also sell VEEV and ZYN.
IQOS Islands / Shop-in-Shops / IQOS Lounges are smaller branded/flagship stores located within larger retail spaces like malls, airports, or department stores. They are usually operated by PMI or authorised partners. They offer a premium experience similar to the IQOS Stores, have trained IQOS representatives, but they might have fewer available in-store services compared to IQOS Stores.
IQOS Pop-Ups are temporary retail setups, usually set up for events or seasonal campaigns and operated by PMI or partners. They usually offer product information, and have a simplified product range available for sale.
IQOS Partners are authorised third-party retailers or businesses like tobacco shops, electronics retailers or convenience stores, partnering with PMI to sell IQOS (and in some cases also VEEV and ZYN). They are operated independently by the partner under PMI guidelines. They usually offer a standard level of services and product range.
IQOS Sellers are third-party retailers that sell IQOS devices or sticks (and in some cases VEEV or ZYN). They are general or specialised retail outlets like convenience stores, gas stations, tobacco or vape shops, etc., operated independently and often offer a limited product range, which may only include IQOS sticks or VEEV pods.

The IQOS Store in London sells the full range of IQOS ILUMA i devices, as well as IQOS Limited Editions, IQOS accessories, and our full range of TEREA / DELIA/ LEVIA flavours. Other products sold at IQOS Stores include VEEV ONE, and the ZYN full range of flavours. Our entire range of products is usually available at IQOS Stores, while IQOS Pop-Ups, IQOS Partners or Sellers might have fewer products available. To check which products are available at a specific store in London, search for the store in our Store Locator.

In London, you can purchase IQOS devices at IQOS Stores, IQOS Partners, as well as third-party IQOS device Sellers like tobacco shops or electronics retailers. We recommend that you visit our flagship IQOS Store if you want to check out our full device range, latest IQOS ILUMA i devices, IQOS limited editions, as well as for guided trials and full device support. Use our Store Locator to search for the nearest IQOS Store or Retailer in London and select in the filter the device you're interested in.

In London, you can purchase TEREA sticks at IQOS Stores, IQOS Partners or third-party consumable Sellers, like convenience stores, gas stations, tobacco or vape shops, etc. To experience our full range of TEREA, DELIA, LEVIA stick flavours and for personalised advice on the flavours to choose, we recommend you visit our flagship IQOS Stores. Search for the nearest IQOS Store or Retailer in London using our Store Locator and select in the filter the sticks that you need.

Yes, in London you can test for free our full range of IQOS ILUMA i and IQOS limited-edition devices at our flagship IQOS Store. For free guided trials and expert advice on the device that best suits your needs, use our Store Locator to find the nearest store and filter by Try/Guided Trial to select the IQOS Stores that offer this service.

No, currently in London you cannot pick up an online order at an IQOS Store: the order should be shipped to the address you've indicated when you submitted your online order.

You can return the IQOS products you've bought at an IQOS store in London if you bought these products at an IQOS Store. You cannot return IQOS products you purchased online at an IQOS Store, since in this case you must return your parcel with the return label via your IQOS online account. You can also return an IQOS device that is not working and is covered by warranty at IQOS Stores and ask for a replacement.

At IQOS Stores in London, you can pay by cash, debit cards, as well as Visa, MasterCard & American Express credit cards.

Usually, in London there is no need for you to book an appointment at IQOS Stores: you can simply drop in during the store's opening hours and speak with a shop assistant. If you prefer, you can contact the store by phone for inquiries or to check current wait times. Search for the store you're intending to visit in our Store Locator - you'll find their phone, address and opening hours.

Yes, in London IQOS Stores have various deals and promotional campaigns available throughout the year. If you want to have more details, receive personalised offers, check out free trials, or if you have promotional codes to redeem in store, we encourage you to visit or call the nearest IQOS Store that you can find using our Store Locator.