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Help your smoker friends discover IQOS
Give your smoker a discount on their first IQOS ILUMA kit^. You'll earn £50 in voucher for every successful referral*. See full Referral rewards
Log in to refer your friend
Your referral rewards.
Your smoker friend will get their first IQOS ILUMA i ONE Starter Kit from the reduced price of £13.50.
For each successful referral you’ll get a £50 iqos.com voucher.
How to refer
Log in to your IQOS.com account to access your referral code
Share your code with a smoker friend. Your friend can get their first IQOS ILUMA i ONE Starter Kit for the reduced price of £13.50 and IQOS ILUMA I for the reduced price of £39 using your referral code**
Whether you are an IQOS CLUB member or not, you’ll get a £50 IQOS.com voucher.
Subject to terms and conditions. You must have an IQOS account to participate.
Only applicable on a first Starter Kit purchase. Not available on the IQOS ILUMA Starter Kit or the IQOS ILUMA i PRIME Starter Kit.
*Before sharing your unique referral code, please obtain permission from your adult smoker friend. This offer is available only to current IQOS users with a registered account who live in the UK or Channel Islands.
**(Standard prices are £15 for IQOS ILUMA i ONE and £59 for IQOS ILUMA i)
^ Except Iluma i Prime.
Unlock more rewards with IQOS CLUB
Refer by 29 May to unlock the limited‑time Electric Dreams badge1 – for your chance to experience the Isle of Wight Festival and claim an IQOS ILUMA i Electric Purple device. Plus, be in with a chance to win 1 of 5 Electric Dreams.
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Help your friends discover a better alternative to cigarettes and get rewarded.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS heats the tobacco instead of burning it and produces 95% less harmful chemicals* compared to cigarettes. IQOS uses real tobacco and provides cigarette-like satisfaction**.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com.
**Studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Real tobacco, real satisfaction.
IQOS heats tobacco, instead of burning it to deliver real tobacco taste and satisfaction.
Less Cost
20 TEREA tobacco sticks cost £7 RRP, less than half the average price of a pack of 20 cigarettes*
*Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £19), and then consuming one pack of TEREA daily (RRP £7). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.
No second hand smoke
IQOS has significantly less effect on the air around you than cigarettes
*Claim based on the 12-month average cost of smoking 20 cigarettes/day versus using IQOS with 20 Heets sticks per day. For more information, including the ONS data used to substantiate our total saving claim visit iqos.com/legal
Frequently asked questions
You can refer IQOS to any friend* who is above 18 years old and lives in the United Kingdom. Your referral code will only apply to their first order and is only available for the IQOS ILUMA ONE, IQOS ILUMA i ONE Starter Kit and the IQOS ILUMA i Starter Kit.
*Your friend has to be an adult smoker who would otherwise continue to smoke or use other nicotine products.
No, there is no end to the validity of the referral code. If your friend is unsure if IQOS is right for them, they can Try IQOS for 14 days and pay just £10 upfront. Alternatively, they can have a guided trial in the nearest official IQOS store.
*Before sharing your unique referral code, please obtain permission from your adult smoker friend. This offer is available only to current IQOS users with a registered account who live in the UK or Channel Islands.
1 - Successfully refer by 29th May 2026.You must get permission from your adult smoker friend before sharing your unique referral code. This activity is only open to existing IQOS users with a registered account that are residents in the UK and Channel Islands and are aged 18 years and over. Successful referral means buying or trialing a device. Electric Dreams badge terms and conditions apply. Electric Dream experience terms and conditions also apply. Winners for the Electric Dreams prize draw will be contacted by 15th June 2026 via phone. 22 pairs of GA tickets to Isle of Wight Festival and 10 x IQOS ILUMA i Electric Purple devices available to redeem. Limited to one reward redemption per member. Special T&Cs apply.