Welcome to the IQOS Reviews page – your gateway to making an informed choice about your smoking alternatives. Here, we don't just present you with options; we guide you to real opinions, real stories, and real experiences.

A man working on a laptop while holding an IQOS ILUMA device.
IQOS on Trustpilot

Looking for transparency and genuine feedback?

Discover what users are saying about IQOS products on the Trustpilot website. Get the lowdown on everything from the quality of the IQOS ILUMA to the variety of TEREA and HEETS tobacco stick variants. Our community’s IQOS product and service reviews offer a valuable look into the real-life use of IQOS alternatives, helping you understand what to expect from your purchase.

Read IQOS Reviews on Trustpilot

TEREA packs.

Curious about how much you could save?

We've made it easy for you. Our cost savings calculator gives you a clear picture of the potential savings when switching to IQOS. It's not just about spending less either. IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes* - something our verified users highlight in their reviews. 

Savings Calculator    


Buy IQOS ILUMA from £19


Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.  

Ready to take the first step?

Experience IQOS for yourself with our exclusive trial offer. Visit Try IQOS to learn how you can begin your journey and get a hands-on feel for the IQOS ILUMA. The reviews are just a starting point—it's your experience that counts. Try it, test it, and trust your judgment.


A man working on a laptop while holding an IQOS ILUMA device.

Being a part of the IQOS family comes with its rewards. Join our IQOS Club to unlock exclusive benefits, special offers, and personalized discounts. It's our way of saying thank you for being part of a community that's shaping a smoke-free future. Sign up, start earning points, and unlock exclusive offers throughout your IQOS journey.

Join IQOS CLUB today and enjoy immediate benefits.

£10 off when you spend £50 at, plus free delivery.


Want to get the most out of your IQOS?

Our How-To Guide on the IQOS Blog is your comprehensive resource for all things IQOS. From starting up your device to cleaning and maintenance, we provide you with all the tips and tricks to enhance your IQOS experience. Empower yourself with knowledge and make the most of your IQOS with our expert advice.

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The IQOS community is thriving and growing, with each review adding to the collective knowledge. By choosing IQOS, you're not just buying a product; you're joining a lifestyle. Read through the IQOS stories, and discover real customer experiences.

Discover the benefits.

If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.

Real tobacco taste.
Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.
Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

Discover all benefits

About Heated Tobacco


Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here