Electric Dreams Prize Draw

Date Published: April 1st 2026

1. Introduction

By entering this prize draw, you agree to abide by these terms and conditions and all written instructions that we provide. Philip Morris Limited reserves the right to refuse entry or refuse to award the prize to anyone in breach of these terms and conditions. ‘The Venue’ refers to KOKO 1A Camden High Street, London NW1 7JE

2. Promoter

This prize draw is organised and promoted by Philip Morris Limited, located at 10 Hammersmith Grove, London, W6 7AP (“we”, “our” or “us”).

3. Eligibility

       To enter this prize draw, you must:

  • be an existing nicotine user;
  • be aged 19 or older; and
  • be a resident of mainland Britain.

       You cannot enter this prize draw if you:

  • are an employee of Philip Morris International and one of its affiliate companies; or
  • are a family member of a person employed by Philip Morris International or one of its    affiliate companies; or
  • work for an agency connected with the conduct and administration of this prize draw.

4. How to Enter

  • This prize draw opens at 00:01 on 01 April 2026 and closes at 23:59 on 22 April 2026 (the “Promotional Period”). Entries received after the Promotional Period will not be considered.
  • To enter entrants must:

1.     Meet all eligibility requirements

2.     Click on the prize draw post;

3.     Answer the prize draw question correctly and provide their contact details.

  • Only one entry per person is permitted. Multiple entries by the same participant (using the same or different IQOS accounts) will lead to automatic disqualification.
  • No purchase necessary. There is no charge to submit an entry.
  • We accept no responsibility for entries not successfully completed due to a technical fault, technical malfunction, computer hardware or software failure, satellite, network or server failure of any kind.

5. Prize

  • One winner will receive two VIP tickets to attend a show of their choice at the Venue from a selection of events provided. All available events will take place between May and June 2026.
  •  The winner will be allowed to bring one guest. All guests must be over the age of 19.
  • The prize excludes:

o   expenses for food and drink;

o   transport to the venue

o   tax or personal expenses;

o   travel insurance and

o   any other activities or any other costs incurred that are incidental to the prize.

  • For the avoidance of doubt, all costs that are incidental to the prize are the responsibility of the winner and their guests.
  • The prize will be fulfilled by Philip Morris through an authorized allocation of tickets from the Venue.

6. Winner Selection and Notification

  • Entrants that comply with clauses 3-4 above and correctly answer the prize draw question shall be entered into the prize draw.
  • One winner will be selected at random by computer process on 23rd April. The winner will be contacted by telephone by 1st May 2026. If the winner cannot be contacted within 48 hours of us attempting to contact them, the prize will be forfeited and a new winner will be selected. Our decision is final and binding, no correspondence will be entered into about it.
  • Tickets to the KOKO event will be issued digitally and sent via email to the email address provided by the winner.
  • The prize for the winner is non-exchangeable, non-transferable and no cash alternative is offered.
  • The winner may be required to provide a photographic ID before the award of the prize.
  • We reserve the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond our control makes it necessary to do so
  • We must make available information indicating a valid prize award took place. To comply with this obligation, we will send the surname and county of prize winners to anyone who calls our customer service number on 0808 502 2577 or write to our registered address within one month after the Promotional Period. If you object to any or all of your surname and county being made available, please let us know using the contact information provided. In such circumstances, we must still provide the information to the Advertising Standards Authority on request.

8. Data Protection

 Unless we tell you otherwise, we will only process your personal information as set out in our privacy policy, which can be found here. We will share your information with trusted third-parties for the sole purpose of fulfilling your prize.

9. Liability

  • Neither Philip Morris nor the Venue accept responsibility for any damage, loss, injury, or disappointment incurred as a result of entering the prize draw or accepting the prize.
  • Insofar as is permitted by law, we, our agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of us, our agents or distributors or that of their employees. Your statutory rights are not affected.

10. General

  • We reserve the right to cancel or amend the prize draw and these terms without notice in the event of unforeseen circumstances.
  • The prize draw and these terms will be governed by English law, and any disputes will be subject to the jurisdiction of the courts of England and Wales.

11. Contact Information

For any questions about the prize draw, please contact us at  contact.uk@iqos.com