PMI launches IQOS ILUMA in UK: its latest and most innovative tobacco heating device

The IQOS ILUMA devices are the latest addition to our heated tobacco ranges, featuring the most innovative technology. This article will explore the IQOS ILUMA UK release and discuss the range’s advanced features. Learn more about the IQOS ILUMA UK launch below.

What is IQOS ILUMA?

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™ technology. This gives you a better and more consistent experience, with no ash and no cleaning necessary.

IQOS ILUMA is designed to be used only with TEREA SMARTCORE sticks. Do not use IQOS ILUMA and SMARTCORE sticks with previous IQOS generations, as this may cause damage to your device. 

Do not ingest or disassemble SMARTCORE sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com.

What makes IQOS ILUMA different from previous IQOS devices?

The IQOS ILUMA devices feature all-new technology to offer a seamless, effortless experience. They use all-new SMARTCORE technology tobacco sticks that are designed only for IQOS ILUMA.

Innovation has allowed us to improve the heating system and enhance it through induction. SMARTCORE sticks use a stainless steel element inside the SMARTCORE stick to heat tobacco from within, without burning it. IQOS ILUMA devices have a metal heating element inside, which does not leave tobacco traces, so cleaning is not required.

IQOS ILUMA

If you are an existing IQOS user looking for a familiar design with a cleaner and enhanced experience, IQOS ILUMA is the perfect fit. For adult smokers looking to quit smoking, the best decision is to quit tobacco and nicotine use altogether. However, for adult smokers looking to switch from cigarettes to a better alternative than continued smoking, we believe the switch couldn’t be simpler.

IQOS ILUMA PRIME

The IQOS ILUMA Prime comes in a completely new design that uses elegant, anodised aluminium combined with a textured wrap. It is available in four colours and can be easily customised. The IQOS ILUMA PRIME is our smartest and most refined IQOS device yet, delivering enhanced tobacco experience.

IQOS ILUMA ONE

IQOS ILUMA ONE is an effortlessly simple, pocket-sized device. Like the other IQOS ILUMA series devices, it features SMARTCORE INDUCTION SYSTEM™ technology.

IQOS ILUMA ONE delivers a clean and enhanced experience. It has a practical, all-in-one design that makes it perfect for everyday, on-the-go situations. Adult users can also personalise their IQOS ILUMA ONE device, as it comes in a range of five colours.

What is the IQOS ILUMA UK release date?

IQOS ILUMA devices have already been launched in various countries around the world. They became available in Japan and Switzerland in 2021 and reached Portugal, Lithuania, Czech Republic, and Slovakia in 2022.

Adult users may have questions like when will IQOS ILUMA be available in UK stores and online? The new IQOS ILUMA range is available to buy now, including the all-new TEREA tobacco sticks.