How Many HEETS Per Day?

By Samuel Lawrence


If you’re wondering how many HEETS per day you might use when switching to IQOS, it’s very simple. We designed HEETS so that one tobacco stick provides similar satisfaction that a smoker would get from a single cigarette.

So, if you previously smoked 10 cigarettes per day, 10 HEETS tobacco sticks per day with IQOS could be considered a comparable amount. When used with IQOS, HEETS provide a similar ritual and cigarette-like satisfaction*, each HEETS tobacco stick lasts up to 6 minutes or 14 puffs.


The true taste of tobacco

When it comes to ensuring a quality taste experience from HEETS, heat is at the heart of it all. IQOS HeatControl™ Technology heats tobacco from the core, releasing nicotine and consistent tobacco flavour with no smoke, no ash and less smell.

As the tobacco is heated rather than burned, this delivers the true taste of tobacco. This differs from the taste of burning often associated with smoking cigarettes.


Choosing the right HEETS variant for you

Just like with different cigarette brands, HEETS are available in a range of variants and tastes.

Whilst HEETS Sienna are the most intense, offering a rounded, toasted tobacco blend with light woody and nutty aroma notes. HEETS Yellow is a more mellow tobacco blend with zesty aroma notes. HEETS Amber lie somewhat in-between with a rounded toasted tobacco blend with light woody and nutty aroma notes and our new HEETS Teak offer a rounded, toasted tobacco blend with nutty aromas.

Within our menthol range we have four different HEETS variants available, including one which is capsule based. Whilst HEETS Blue have a mellow tobacco blend with deep menthol cooling and peppermint aroma notes, HEETS Turquoise have a lightly toasted tobacco blend with crisp menthol cooling and zesty aroma notes. HEETS Green provide a lightly roasted tobacco blend with balanced menthol cooling and green minty aroma notes. Our HEETS Sienna Caps give the rounded, toasted tobacco blend of Sienna, which in a click delivers a cooling menthol sensation with notes of zesty mint.

HEETS are priced at £5.50 for a pack of 20 tobacco sticks and are available to buy in many retailers in the UK, including dedicated IQOS stores, supermarkets such as Sainsbury’s, Tesco and Morrisons, newsagents and tobacconists, as well as online from the IQOS website. You can find your nearest IQOS store here.

For £10 upfront, our 14-day trial gives you the opportunity to try the device and a selection of different HEETS from the comfort of your own home. You can decide if IQOS is right for you and find out your preferred HEETS variant.


Important Information: IQOS is not risk-free. It delivers nicotine, which is addictive.


*Studies showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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Learn about heated tobacco
Learn about heated tobacco

What is heated tobacco?

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Try IQOS for £10

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Discover the benefits of IQOS
Discover the benefits of IQOS

Why switch to IQOS?