IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
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Real tobacco taste when used with TEREA tobacco sticks |
95% less harmful chemicals** |
Save up to £3,400 |
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Real tobacco taste when used with TEREA tobacco sticks |
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95% less harmful chemicals* |
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Save up to £3,400 |
What is IQOS & Heated Tobacco?
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
Compare the IQOS ILUMA range to see which device is right for you.
Familiar design. Enhanced experience. |
£59
Familiar design. Enhanced |
£59
"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I switched earlier."2
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for her participation in this campaign.
IQOS ILUMA and the new IQOS ILUMA i, are electronic devices designed to heat real tobacco or tobacco-free sticks. IQOS does not burn the tobacco but instead heats it to release a flavorful vapor, delivering taste and satisfaction without combustion.
IQOS ILUMA and the new IQOS ILUMA i, are electronic devices designed to heat real tobacco or tobacco-free sticks. IQOS does not burn the tobacco but instead heats it to release a flavorful vapor, delivering taste and satisfaction without combustion.
Switch away from disposable vapes with quality flavour:
VEEV refillable, rechargeable vapes.
Switch away from disposable vapes with quality flavour:
VEEV refillable, rechargeable vapes.
Switch to ZYN Nicotine Pouches for a convenient, smoke-free nicotine experience.
Switch to ZYN Nicotine Pouches for a convenient, smoke-free nicotine experience.
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Discover the new IQOS ILUMA i ONE, designed for a seamless and convenient experience. Learn about its new features, colours and more. Explore now.
The IQOS ILUMA i ONE is our latest all-in-one device. Learn about its advanced features, what you'll find in the box, and steps on how to use it. Discover more.
Discover the key differences and similarities between the IQOS ILUMA ONE and IQOS ILUMA i ONE. Upgrade your device today.
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