New IQOS ILUMA.

Next level heated tobacco.

Buy now

▶ Real tobacco taste

▶ Emits 95% less harmful chemicals* compared to cigarettes

▶ Switch to IQOS ILUMA and save up to £3,000 a year**

Buy now

About Heated Tobacco

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information on IQOS.com

What is IQOS?

IQOS offers a range of heated tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

 

Discover IQOS ILUMA devices

 

Discover the IQOS ILUMA range

Compare the IQOS ILUMA range to see which device is right for you.

An IQOS ILUMA ONE.

NEW

IQOS ILUMA ONE

Affordable, all-in-one.

£39

Buy now

A Moss Green IQOS ILUMA.

NEW

IQOS ILUMA

IQOS
ILUMA

The icon, upgraded.

£69

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A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

NEW

IQOS ILUMA PRIME

Advanced, inside-out.

£109

Buy now

Compare the range

IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Discover the benefits.

If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.

Real tobacco taste.

Real tobacco taste.

95% less harmful chemicals.*

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No tar**

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

Discover all benefits

About Heated Tobacco

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding comparednicotine) to the smoke of a reference cigarette.  See Important Information on IQOS.com

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS ILUMA provides nicotine, which is addictive.

** Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

TEREA packs.

Save up to £3,000 a year** when you switch

Meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA. Each pack of TEREA contains 20 tobacco sticks at £6 per pack. Discover your TEREA amongst a range of 9 blends.

Savings Calculator    

 

Buy now for £39

 

TEREA tobacco blends to explore

TEREA Russet illustrations
TEREA Russet illustrations
TEREA Russet illustrations

TEREA Russet

A rich toasted tobacco blend with malty aromas and bold taste.

Buy TEREA Russet  

Shop TEREA

TEREA Sienna illustrations
TEREA Sienna illustrations
TEREA Sienna illustrations

TEREA Sienna

Rounded, toasted tobacco blend with woody and light tea aroma notes.

Buy TEREA Sienna

Shop TEREA

TEREA Teak illustrations
TEREA Teak illustrations
TEREA Teak illustrations

TEREA Teak

Rounded, toasted tobacco blend with nutty aromas.

Buy TEREA Teak 

Shop TEREA

TEREA Amber illustrations
TEREA Amber illustrations
TEREA Amber illustrations

TEREA Amber

Rounded, toasted tobacco blend with light woody and nutty aroma notes.

Buy TEREA Amber

Shop TEREA

TEREA Yellow illustrations
TEREA Yellow illustrations
TEREA Yellow illustrations

TEREA Yellow

Mellow tobacco blend with zesty aroma notes.

Buy TEREA Yellow

Shop TEREA

TEREA Blue illustrations
TEREA Blue illustrations
TEREA Blue illustrations

TEREA Blue

Mellow tobacco blend with deep menthol cooling and peppermint aroma notes.

Buy TEREA Blue

Shop TEREA

TEREA Green illustrations
TEREA Green illustrations
TEREA Green illustrations

TEREA Green

Lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes.

Buy TEREA Green

Shop TEREA

TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Turquoise

Lightly toasted tobacco blend with crisp menthol cooling and zesty aroma notes.

Buy TEREA Turquoise

Shop TEREA

TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave

Shop TEREA

What's new?

Stay updated with IQOS news and discover more about IQOS product guides, insights and the technology behind IQOS.

**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.