Bright days are better without smoke and ash.
*Offer valid from 26th May until 30th June 2026 on iqos.com and the IQOS stores.
What is IQOS?
New: LEVIA - zero tobacco range
Subscribe and save 30% on your first order*
What is IQOS?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes.
No smoke. No ash. Less smell.1
Doesn’t leave stain on fingers.
Better choice than continued smoking.2
Important Information: IQOS is not risk-free.
How does IQOS work?
Using IQOS is simple and intuitive.
Just charge your IQOS, insert a TEREA, DELIA or LEVIA zero tobacco stick and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalised guidance
Ready to start your
smoke-free journey with IQOS?
Compare the IQOS ILUMA range to see which device is right for you.
Buy with confidence on IQOS.com
Buy direct from us and benefit from enhanced service.
Flexible
Payment option
Money-Back
Guarantee
2 year
Warranty
Discover IQOS heated nicotine sticks
Explore a wide range of tobacco and zero tobacco sticks, for use only with IQOS ILUMA devices.
LEVIA: Tobacco-Free
LEVIA offers fresh flavour sensation without liquid or smoke for £5 per pack.
TEREA:
Refined Tobacco
Discover a wide range of TEREA flavours.
Classic Tobacco & Menthol for £7 per pack.
DELIA: Classic Tobacco
DELIA delivers classic tobacco taste with cigarette-like satisfaction for £6 per pack.
"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I'd switched earlier."
Real adult consumer who was rewarded for his participation in this campaign.
Buy with confidence on IQOS.com
Buy direct from us and benefit from enhanced service.
Flexible
Payment option
Money-Back
Guarantee
2 year
Warranty
Discover our full range of smoke-free products.
We also offer Nicotine Pouches and Vaping Products.
IQOS ILUMA i news and blog.
1 - Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
2 - Based on the totality of evidence available for IQOS in comparison with continuing to smoke.