Back to all questions

What advantages do I have with IQOS?

IQOS heats real tobacco instead of burning it. Accordingly, an IQOS tobacco heater delivers several advantages over conventional cigarettes. In contrast to a cigarette, IQOS has:
 
  • No ash: Since the tobacco is heated instead of burned, no ash is produced.
  • No fire: Since the tobacco is only heated, no fire can be produced.
  • No smell of cigarette smoke: Instead of cigarette smoke, IQOS produces a tobacco aerosol.
  • Up to 95% fewer toxicants: Compared to a cigarette*. That’s because the tobacco is heated and not burned.
But that does not mean IQOS is risk-free: The best decision is still to quit smoking completely.

*Average reduction in the concentration of individual harmful substances (9 of the so-called “priority toxicants” identified by the WHO) in IQOS compared to the smoke from a reference cigarette (3R4F); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.
Back to all questions

Was this information helpful?

Glad to know this article helped.
Thank you for letting us know.

Use our live chat

Can‘t find what you are looking for?

Contact our IQOS experts.

Contact hours
Monday to Friday08:00 to 21:00
Contact us