What advantages do I have with IQOS?
IQOS heats real tobacco instead of burning it. Accordingly, an IQOS tobacco heater delivers several advantages over conventional cigarettes. In contrast to a cigarette, IQOS has:
*Average reduction in the concentration of individual harmful substances (9 of the so-called “priority toxicants” identified by the WHO) in IQOS compared to the smoke from a reference cigarette (3R4F); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.
- No ash: Since the tobacco is heated instead of burned, no ash is produced.
- No fire: Since the tobacco is only heated, no fire can be produced.
- No smell of cigarette smoke: Instead of cigarette smoke, IQOS produces a tobacco aerosol.
- Up to 95% fewer toxicants: Compared to a cigarette*. That’s because the tobacco is heated and not burned.
*Average reduction in the concentration of individual harmful substances (9 of the so-called “priority toxicants” identified by the WHO) in IQOS compared to the smoke from a reference cigarette (3R4F); evaluation using the Intense Smoking Regime from Health Canada without accounting for nicotine.
