Electronic cigarettes: their impact on health vs. cigarettes

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Heated tobacco Guide to vaping Impact on health Benefits of e-cigarettes

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Heated tobacco devices, as well as electronic cigarettes IQOS VEEV are designed to be a better alternative to smoking. What does it mean in practical terms?

IQOS technology brings significantly less harmful chemicals. By heating tobacco or e-liquid instead of burning it, our devices produce aerosol instead of smoke. Thanks to this, IQOS heated tobacco devices and IQOS VEEV electronic cigarettes produce on average 95% less harmful chemicals compared to cigarettes. *

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It contains nicotine which is addictive. Only for use by adults.

IQOS and IQOS VEEV devices are not risk-free. Fillings to these devices contain nicotine which is addictive. IQOS and IQOS VEEV devices are intended exclusively for adults who would continue to smoke or use other nicotine products.

Our electronic alternatives to smoking IQOS and IQOS VEEV have one more advantage: they leave significantly less stains on your teeth** than cigarettes.

Tobacco tar is produced by the burning of organic matter. Tar is only produced by conventional cigarettes; it is not produced by IQOS devices or IQOS VEEV electronic cigarettes because they do not burn tobacco.

Completely switching to IQOS is less harmful than continuing to smoke. IQOS has extensive and robust clinical evidence*** showing that using IQOS presents less risk to your health than continuing to smoke.

If you want to learn more about the impact of heated tobacco devices IQOS and IQOS VEEV electronic cigarettes on your health and surroundings, don’t hesitate to explore the science behind IQOS technologies.

*Source IQOS VEEV: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important information on IQOS.com.

* Source IQOS: 95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoking of reference cigarettes. See Important Information on IQOS.com.

** Source: non-clinical laboratory study conducted in Switzerland with human teeth and the most widely used dental composites. Contrary to real world conditions, teeth were not exposed to other staining substances such as coffee, tea, or wine, which may influence the results.

***Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

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