Rethink Tobacco.

HEETS made for IQOS

IQOS and HEETS are the perfect combination to enjoy the real taste of tobacco. 

Learn more about heated tobacco

Girl smiling with an IQOS device and HEETS in one hand, receiving a yellow flower with the other

What are HEETS? 

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

Gold IQOS charger on blue patterned fabric next to binoculars

A new tobacco taste experience 

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.

IMPORTANT INFORMATION: IQOS is not risk free. It delivers nicotine which is addictive. Only for use by adults. 

Cross section illustration of a HEETS stick interior

Tobacco taste

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Buy HEETS

Try our flavours

HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

Explore the flavour range

HEETS Yellow

HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Explore the flavour range

Heets Bronze

HEETS Bronze Selection

Rich and warm.

Bronze Selection is a mellow and aromatic tobacco blend married with  cocoa and dry fruit aroma notes.

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HEETS Blue

HEETS Blue Selection

Deep and cooling.

Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

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HEETS Willow Selection

Zesty and Fresh.

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

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HEETS Sienna

HEETS Sienna Selection

Smooth and flavourful.

Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

Explore the flavour range

TURQOISE SELECTION

HEETS Turquoise Selection

Refreshing and cooling.

Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore the flavour range

HEETS Sienna Caps Selection

Refined to Fresh.

The rounded, toasted tobacco blend delivers gentle woody and light tea aromas. But in a click, a cooling flavour takes over the taste by adding zesty notes.

Explore the flavours range

HEETS Russet Selection

Robust and malty.

Full-bodied, toasted tobacco blend perfectly blanaced with satisfying malty aroma notes

Explore the flavour range

HEETS Mauve Wave Selection

Rich and satisfying.

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Explore the flavour range

How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Inside a tobacco manufacturing facility

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​ 

As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

Learn more

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer. 

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

From farmer to consumer. 

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

IQOS holder with HEETS stick next to a charger on red notebook

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Tobacco field at sunset

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer. 

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Tobacco field at sunset

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. 

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

IQOS holder with HEETS stick next to a charger on red notebook

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Worth the switch

An alternative to smoking, our devices heat tobacco rather than burning it.