IQOS Sustainability
Return, Reuse, Recycle
At IQOS we are working to reduce waste generated from our products and maximise recycling.
That’s why we’re rolling out initiatives to improve used products collection.
We know we have a lot of work to do.
And together, we have the power to make it happen.
Want to take part?
Extend the life of your IQOS device
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Reduce the littering of used sticks
88% of IQOS users would like to do more to reduce their impact on the environment.* Would you?
Online survey conducted in Japan, Russia & Germany with 718 IQOS adult users in April 2021
Our goal
100% of our smoke-free product users with access to collection and recovery of devices and consumables by 2025.
Making the difference. Together.
Extend the life of your device
From taking care of your IQOS through to returning products for reuse and recycling, we can all play our part.
Discover our refreshed devices
We give returned devices in good condition a chance to be used, at a great price.
Coming soon
Discover our recycling programme
Our goal? It’s simple: to increase the number of recycled IQOS devices.