IQOS ILUMA Rings Set

What is heated tobacco?

IQOS Heat-not-burn products heats tobacco instead of burning it for tobacco taste with no fire, no ash and less smell than cigarettes. Read on to find out more about heated tobacco.

Heated Tobacco Varieties & Comparisons 

Heated tobacco products come in different varieties. Read on to find out what these are and how they compare to one another.

Where can you find heated tobacco?

Where you can find heated tobacco devices such as IQOS 3 DUO, and HEETS, tobacco sticks for heating.

Alternatives to Smoking Cigarettes

Experience tobacco without smoke and ash with IQOS heated tobacco.

October, 25 2022

IQOS ILUMA series launches in Japan

The IQOS ILUMA launch took place in Japan amidst a lot of anticipation—generating intrigue and was received with a lot of interest. On launch day, media got the exclusive—during an afternoon press conference.