Alternatives to Smoking Cigarettes

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.  

What are the different smoking alternatives?

There are two main categories of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes.  

Heated Tobacco Products as a Smoking Alternative

Heated tobacco products (HTPs), or “heat-not-burn” products , together with “heat-not-burn” devices are smoke-free alternatives. Heated tobacco products utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A HEETS™ tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience.  

E-Cigarettes are an Alternative to Smoking


Electronic cigarettes or E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids instead, in a wide range of temperatures, from 100 degrees Celsius to 250 degrees Celsius. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke.

E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges.  

The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to the absence of combustion or burning of the tobacco.  

Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees Celsius, causing the tobacco to burn, and it is known that the majority of harmful chemicals in cigarette smoke comes from this combustion.


On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. For example, IQOS heats tobacco to temperatures below 350 degrees Celsius As a result, no smoke is produced, only a tobacco vapor. 

The elimination of combustion in smoke-free alternatives also come with other benefits – IQOS produces no ash, and does not produce smoke. Without a lit end, IQOS has no risk of burning others around you, clothes, or furniture. Specifically, with IQOS, adult smokers are still able to experience real tobacco, and get real tobacco taste, just with all the added benefits of a smoke-free alternative.


For adult (21+) smokers looking for other types of tobacco experiences, IQOS is a better choice than continued smoking. IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult (21+) use only.