Stellar blue IQOS 3 DUO holder and charger in businessman's hand

The science and vision behind IQOS.

IQOS is the combination of science, technology and vision. 

PMI building in Switzerland

Science behind heated tobacco

We believe in science. We believe it can change the lives of millions of adult smokers, who would otherwise continue to smoke or use nicotine containing products. To achieve this, we sought the help and expertise of scientists to work on an important idea: developing better alternatives that adult smokers / nicotine product users can switch to if they don’t want to quit.

Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS - an innovative electronic device that heats tobacco and does not burn it. It produces a non-smoke aerosol and delivers real tobacco taste and satisfaction..

Why heating is better

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. Combining science and technology is how we developed a better alternative compared to cigarettes. 

IQOS is changing the way adult smokers (18+) enjoy tobacco – especially for those who would otherwise continue to smoke.

IQOS DUO holder heats up to 350°C

Heating technology.

When tobacco is burned, it burns at temperatures of around 600°C. This burning process generates smoke and ash. 

IQOS HeatControl™ Technology heats tobacco up to 350°C, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce cigarette smoke. It generates a non-smoke aerosol that dissipates quickly, and provides real tobacco taste and satisfaction and less smell compared to cigarettes.

IQOS DUO holder heats up to 350°C