Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco without burning it, no ash, and no smoke
Heating tobacco redefines the satisfaction of enjoying it because when you light a cigarette, the tobacco burns at 800 ° C at the tip, producing smoke and ash. Whereas IQOS heats tobacco to only 350 ° C, giving the taste of real tobacco and nicotine without burning it.
IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl(TM) Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.
The new IQOS 3 DUO reveals our fastest charging holder to date along with hundreds of new ways to accesorize your device to make it uniquely yours.
FIND OUT MOREOur all-in-one, pocket size, heat-not-burn device. Enjoy 10 back-to-back, uninterrupted tobacco moments.
FIND OUT MOREWe accept
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