Introducing the New Electric Purple Color for ILUMA i Devices
The ILUMA i series is IQOS’ latest line of heated tobacco devices, featuring enhanced innovations not available in previous generations. The ILUMA i series consists of three device types: ILUMA i ONE, ILUMA i, and ILUMA i Prime.
Each device offers a range of colour options to suit individual preferences. Now, the IQOS ILUMA i series introduces a new colour, Electric Purple, combining dynamic and stylish shades of purple for a distinctive look.
Discover the new ILUMA i Electric Purple colour available for IQOS ILUMA i, ILUMA i Prime, and ILUMA i ONE devices.
All three of the latest IQOS devices use SMARTCORE INDUCTION SYSTEM™ technology, which heats TEREA sticks from the inside rather than burning them. As a result, the devices produce no smoke, but aerosol instead. By eliminating combustion, ILUMA i is smoke-free, ash-free, and produces less lingering odour around you.
ILUMA i produces 95% lower levels of harmful chemicals compared to cigarette smoke*.
Important information: This does not mean a 95% reduction in risk. ILUMA i is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.
The Latest Feature Differences of the IQOS ILUMA i Series Device
IQOS ILUMA i, ILUMA i Prime, and ILUMA i ONE devices come with enhanced features designed to deliver a more flexible experience that adapts to your usage pattern.
ILUMA i and ILUMA i Prime consist of a separate holder and charger, and are equipped with Pause Mode, FlexBattery, FlexPuff, and a Touch Screen. Meanwhile, ILUMA i ONE, an all-in-one device, features FlexPuff and AutoStart.
The FlexPuff feature allows you to enjoy up to 4 additional puffs**. Pause Mode enables you to pause usage for up to 8 minutes before resuming***. FlexBattery offers two battery modes, Performance Mode and Eco Mode. While the Touch Screen provides detailed information such as heating status, remaining time, and remaining usage.
To learn more about the features and differences between ILUMA i ONE, ILUMA i, and ILUMA i Prime, please visit this page .
**FlexPuff activation and puff count depend on individual usage, so additional puffs may not apply to all adults and/or experienced users. FlexPuff is not active when paused.
***Only available in Performance Mode, for the first 3 minutes or the first 8 puffs of the tobacco experience.
Where Can You Buy ILUMA i Electric Purple?
The new ILUMA i Electric Purple devices and TEREA Shine Pearl will be available for purchase starting 18 December 2025, exclusively at IQOS Boutiques or online via IQOS.com.
