IQOS is a better alternative than continuing to smoke. 

Try this test and see the results. 

The test is intended to visually illustrate to adult smokers some of the main differences between burning and heating tobacco.

By heating tobacco rather than burning it, IQOS™ creates a tobacco vapor, not smoke leaving less smell and IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. **  

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

To find more information go to IQOS.com, visit nearest IQOS store, or call our hotline on 1500-975.