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For adults over 21
This website is for use by adults age 21+ in the U.S. who smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and not designed as cessation aids. IQOS is not risk-free; it contains nicotine, which is addictive. Read Important Information.
*PMI Global estimates of total in-market sales of heated tobacco units for IQOS devices as of Q4 2025 (excluding Russia and Ukraine).