Support to step forward

Progress is about striving to create a better future.

A blue IQOS device and holder.

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 13.9 million adult IQOS users around the world* who are already on that same journey.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

I IQOS Because…

"If you want something new, you have to stop doing something old.”


"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied."


"With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit."


This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

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Share your IQOS Experience here.

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A gold IQOS device in its holder in a person's hand.
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Vape heat a liquid, IQOS heat real tobacco

IQOS heat real tobacco to deliver a familiar, satisfying taste experience, with 95% reduction in emissions of harmful chemicals.

Learn more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.

*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

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Borrow IQOS device for 14 days

Borrow IQOS device for 14 days before you buy it, without any rent fee.

Borrow IQOS device