IQOS in white, holder in right hand, charger in left

Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

IQOS heats real tobacco

IQOS heat real tobacco to deliver a familiar, satisfying taste experience, with 95% reduction in emissions of harmful chemicals*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS does not disturb people around

IQOS heats tobacco not burns it so that it doesn’t produce smoke smell lingering on your hand, hair, and furniture.

Experience a cleaner way to enjoy tobacco

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Woman's hand holding an with IQOS 3 DUO holder with HEETS stick inserted

IQOS 3 DUO holder and charger on a dinner table

Not bothering others

IQOS is a better choice than continued smoking. As IQOS produces less smell, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes

IMPORTANT INFORMATION: IQOS is not risk-free.

Sunlight shining on a brilliant gold IQOS device someone's right hand, charger in left

Stellar blue IQOS 3 DUO holder and charger

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burnt.

Discover heating technology