TOGETHER. FORWARD.
More of your favorite moments

Pleasure is important and it is a moment to look forward for IQOS adult users.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

An artist painting while holding an IQOS device.

It’s about pleasure

A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.

IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

I IQOS Because…

"I can watch the entire 45-minute football game Soccer ball without missing anything. Happy Smile

@momomelo0829

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“…A year with IQOS and I know I’m not going back to regular cigarettes. I feel great, thanks.”

Edilma

“The best experience to give up old-fashioned smelly smoking. I recommend IQOS to everyone."

Alin

This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Share your story in IQOS Stories

Share your IQOS Experience here.

Share your story

A collage of images showing IQOS products.
Burnt sausage on a fork compared to a clean IQOS HEETS stick in IQOS ORIGINALS DUO holder.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Learn more

A smiling man holdiing an IQOS device.

Borrow IQOS device for 14 days

Borrow IQOS device for 14 days before you buy it, without any rent fee.

Borrow IQOS device