Discover the benefits of IQOS device

IQOS device is our innovative alternative to smoking. By choosing to heat tobacco rather than burn it, we are able to release the true taste of real tobacco.


No cigarette smoke smell

Because IQOS heats tobacco rahter than burning it, there is no cigarette smoke smell.


Because IQOS heats tobacco rather than burning it, there is no combustion, no smoke and no ash.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

IQOS technology experts