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What is the difference between cigarettes and IQOS?

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell.

IQOS generates a nicotine containing tobacco vapour. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Switching completely to IQOS is likely to present less risk to your health than continuing to smoke. However, IQOS is not risk-free and is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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