Get more than 30% off your first IQOS kit

Choose your next step

I want to buy

I want to buy

If you're ready to buy your IQOS kit today, we'll apply more than 30% off the kit* price at checkout. You can choose various payment options, including Klarna.

Buy today


*Not available on Iluma Prime. Only applicable to first Starter Kit Purchase.

I want to try

I want to try

You can also try IQOS at home. You’ll just pay £10 for a device** and 2 packs of HEETS tobacco sticks. If you choose to purchase the device, you get more than 30% off the final price with your friend’s referral code. Otherwise, you can return the device to us for free.

Try for £10


*Try is exclusively available for Iluma One. 30% off only applicable to first Starter Kit Purchase.

Discover the benefits.

If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.

Real tobacco taste.

Real tobacco taste.

95% less harmful chemicals.*

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

No tar**

Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

Discover all benefits

About Heated Tobacco


Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding comparednicotine) to the smoke of a reference cigarette.  See Important Information on

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS ILUMA provides nicotine, which is addictive.

** Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

Refer a friend Terms and Conditions

Refer a friend FAQ's