How Long Does a Heated Tobacco Experience Last?

The length of time a heated tobacco experience lasts may depend on a number of factors. Firstly, it depends upon whether the length of time refers to the consumable heated tobacco sticks, such as the HEETS or TEREA tobacco sticks, or the heated tobacco device itself. Beyond that, variables such as frequency of use and maintenance could dictate exactly how long heated tobacco lasts.

The length of time a consumable tobacco stick lasts largely depends upon the brand, and should be substantiated on a product by product basis. We suggest checking the manufacturer’s tobacco sticks information to find the answer.


What Is a Tobacco Stick?

When discussing heated tobacco, tobacco sticks can refer to the consumables used in heated tobacco devices. Different IQOS devices, for example, are compatible exclusively with certain tobacco sticks, which we explore below.


What Are HEETS Sticks?

HEETS are the heated tobacco sticks that are used in certain IQOS devices – including IQOS 3 DUO, IQOS ORIGINALS and previous IQOS devices. Devices in the IQOS ILUMA series use a different type of heated tobacco stick, which we’ll explore further down the page. HEETS tobacco sticks are designed specifically to be used with IQOS devices. IQOS HeatControl™ Technology heats tobacco instead of burning it to deliver the taste of real tobacco.


How Long Does a HEETS Stick Last?

As an adult user, you may be wondering - “how long does a HEETS stick last?” Individual HEETS tobacco sticks last up to six minutes or 14 puffs. When it comes to expiry dates, tobacco should have a shelf life, and this means that generally, the heated tobacco stick will eventually deteriorate. Tobacco sticks past their shelf life should be disposed of responsibly in general waste bins, even if they haven’t been used.


What Are TEREA Sticks?

TEREA tobacco sticks are designed exclusively for the IQOS ILUMA heated tobacco devices. They feature an innovative metal heating element, coated with stainless steel and placed inside the tobacco stick for seamless heating of the tobacco. IQOS ILUMA provides real tobacco taste and satisfaction.


How Long Do Tobacco Heating Devices Last?

A modern, high-quality device will generally last longer than a cheaper, older model. That said, the answer to this question depends on the type of device and the brand. Another factor that may play a role in the longevity of a device is how it’s looked after. Good maintenance and cleaning routines could go a long way in preserving a tobacco heating device’s longevity.


How Is Heated Tobacco Different from Cigarettes?

Typically heated tobacco devices heat the tobacco instead of burning it, as is the case with cigarettes. These products generally present a better alternative to continued cigarette smoking. That’s because the burning process, combustion, is responsible for producing thousands of harmful carcinogens and chemicals. While heated tobacco devices are not risk-free, removing this element could significantly impact the number of harmful constituents.

Of course, it is a matter of scientific assessment of individual heated tobacco devices to see if this is actually the case. The risk reduction for any heated tobacco device should be substantiated on a product-by-product basis. For example, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on


Where Can I Find Heated Tobacco Products?

For those wondering where to buy heated tobacco products, IQOS offers a range of heated tobacco devices - available both in certain stores and in the IQOS online store.

As for the latest in smoke-free innovation, look no further than IQOS ILUMA. IQOS ILUMA Smartcore Induction Technology heats tobacco instead of burning it to deliver the taste of real tobacco. What’s more, IQOS ILUMA does not need cleaning to ensure optimal performance. IQOS ILUMA provides 20 tobacco experiences before it needs charging again.


Where Can I Find HEETS and TEREA tobacco Sticks?

If you’re wondering where to buy HEETS, you can explore the HEETS range on our website. HEETS tobacco sticks come in different variants. Discover the options below.


Due to the Characterising Flavour Ban, from 23rd October 2023, the HEETS and TEREA variants Blue, Green and Mauve, and the HEETS variant Sienna Caps, will not be available to purchase in Northern Ireland. The rest of the TEREA and HEETS portfolio will be unaffected.

In the case of IQOS ILUMA, users will find the all-new TEREA tobacco sticks designed specifically for these devices. With plentiful options to choose from, discover TEREA sticks in the online store.

IQOS products are not risk-free and provide nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. IQOS products are not alternatives to quitting and are not designed as cessation aids.

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.