Our 2023 IQOS Shopping Event has ended.

Our Black Friday offers have ended. Gift yourself IQOS and explore our latest device offers.

Buy IQOS ILUMA from £29

IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it.

Switch to IQOS ILUMA for:

Real tobacco taste.
95% less harmful chemicals compared to cigarettes.*
Savings up to £3,000 a year.**
No need to clean. Ever.

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Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

Still haven’t tried IQOS ILUMA?

You can try IQOS ILUMA ONE for £10 for 14 days with no commitment and from the comfort of your home.

Try for £10

**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.