Our Black Friday deals
will be restarting in 2026.

In the meantime, get your IQOS ILUMA device starter kit for just £19

Buy Now Discover IQOS

Save up to £3,400** when you switch 

Our Black Friday deals will be restarting in 2026.

In the meantime, get your IQOS ILUMA device starter kit for just £19

Buy Now Discover IQOS

Save up to £3,400** when you switch

IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it. 

Switch to IQOS ILUMA for:

  • Real tobacco taste.
  • 95% less harmful chemicals compared to cigarettes.*
  • Savings up to £3,400 a year.**
  • No need to clean. Ever. 

Shop now

 

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

 

Discover IQOS in store

Try IQOS at your local IQOS store and get specialist guidance from our experts.

Store Locator

 
 

FAQ

The 2025 IQOS Black Friday sale included discounts across IQOS devices, TEREA sticks, VEEV & ZYN.

While the Black Friday campaign has ended, IQOS continues to offer value throughout the year. Subscribing to the newsletter ensures you won’t miss future deals.

The next IQOS Black Friday sale will take place in November 2026. To keep updated, sign up for the IQOS newsletter and keep an eye on the campaign page closer to the date.