Our Black Friday deals
will be restarting in 2026.

In the meantime, get your IQOS ILUMA device starter kit for just £19

Buy Now Discover IQOS

Save up to £3,292* when you switch 

Our Black Friday deals will be restarting in 2026.

In the meantime, get your IQOS ILUMA device starter kit for just £19

Buy Now Discover IQOS

Save up to £3,292* when you switch

IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it. 

Switch to IQOS ILUMA for:

  • No smoke
  • No ash
  • Less smell
  • Savings up to £3,292* per year

Shop now

 

Discover IQOS in store

Try IQOS at your local IQOS store and get specialist guidance from our experts.

Store Locator

 
 

FAQ

The 2025 IQOS Black Friday sale included discounts across IQOS devices, TEREA sticks, VEEV & ZYN.

While the Black Friday campaign has ended, IQOS continues to offer value throughout the year. Subscribing to the newsletter ensures you won’t miss future deals.

The next IQOS Black Friday sale will take place in November 2026. To keep updated, sign up for the IQOS newsletter and keep an eye on the campaign page closer to the date.

*Claim compares the cost of smoking an average priced pack of cigarettes (with king size filter) per day and then consuming one pack of TEREA daily (£7.50 RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal​