Our 2024 IQOS Black Friday event has finished

Our 2024 IQOS Black Friday event has finished

You can now try IQOS for 14 days for just £10 upfront. Only pay the remaining £19 or £49 if you decide to keep it.

You can now try IQOS for 14 days for just £10 upfront. 

Try for £10 Buy from £29

Try for £10 Buy now

Save up to £3,000 when you switch

Only pay the remaining £24 or £44 if you decide to keep it.

Person holding IQOS ILUMA i Holder with tobacco stick inserted with group of people

IQOS ILUMA is our innovative alternative to cigarettes which heats tobacco instead of burning it. 

Switch to IQOS ILUMA for:

  • Real tobacco taste.
  • 95% less harmful chemicals compared to cigarettes.*
  • Savings up to £3,400 a year.**
  • No need to clean. Ever. 

Shop now

 

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com.

Person holding IQOS ILUMA i Holder with tobacco stick inserted with group of people

Still haven’t tried
IQOS ILUMA i? 

You can try IQOS ILUMA i ONE or for £10 for 14
days with no commitment and from the comfort
of your home.

Try for £10

Still haven’t tried IQOS ILUMA i? 

You can try IQOS ILUMA i ONE or for £10 for 14 days with no commitment and from the comfort of your home.

Try for £10

**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In December 2024, the average price for a pack of cigarettes with king size filter was £16.45 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.