Change starts with the smallest of steps.
Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

More of what you love

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An artist painting while using her IQOS device.

Supported steps of progress

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Friends at a housewarming party, one smoking IQOS.

Our movement to participate

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Fans in a sports bar, one using an IQOS device.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.

Refer a friend

Ready to try a better alternative?

Register now and one of our advisors will contact you.