What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burnt but heated.

Next level tobacco experience


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This is how easy it is to switch to IQOS ILUMA. 

Simple ways to switch

  • Register and keep yourself updated
  • Pay monthly

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Get your IQOS ILUMA device starting from 112 EGP monthly for 12 months with Valu.

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Heated tobacco device, e-cigarette, cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,

e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Comparisson between tabaco heater and conventional cigarette

Heating tobacco means:

  • No fire and no hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

With IQOS you will enjoy:

  • Real tobacco
  • Varieties of tobacco sticks flavours
  • Same ritual with less harmful chemicals compared to cigarettes*

Important information: IQOS ILUMA is not risk-free. 

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*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com

The majority of smokers who switch to IQOS completely quit cigarettes.*

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*PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

IQOS ILUMA on a notebook

Your benefits with IQOS ILUMA:

  • Real tobacco experience thanks to real tobacco
  • Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
  • 95% less harmful chemicals compared to cigarettes*
  • No fire, no ash, no cigarette smoke smell

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.


*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com 


Our best heated tobacco devices to date.

Experience next level tobacco experience with the stylish IQOS ILUMA PRIME, the iconic IQOS ILUMA or the convenient IQOS ILUMA ONE. 



IQOS ILUMA Product family

This is how intuitively IQOS ILUMA works.

How To Video: IQOS ILUMA Prime
How To Video: IQOS ILUMA

Real tobacco.

Discover TEREA tobacco sticks, specially designed for IQOS ILUMA.

  • The highest level of attention to detail in the production.
  • Consistently pleasant tobacco experience.
  • Different flavors from intense and roasted to fine and soft.

Find exactly the tobacco experience that suits you.

Discover TEREA

Three packs of TEREA with IQOS ILUMA

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