What is heated tobacco?
Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burnt but heated.
Next level tobacco experience
Your benefits with IQOS ILUMA:
- Real tobacco experience thanks to real tobacco
- Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
- 95% less harmful chemicals compared to cigarettes*
- No fire, no ash, no cigarette smoke smell
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com
Simple ways to switch
Discover a range of TEREA flavors designed exclusively for IQOS ILUMA devices
TEREA
Russet
Full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.
TEREA
Sienna
Smooth and flavorful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
TEREA
Amber
Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
TEREA
Silver
Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
TEREA
Turquoise
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
TEREA
Purple Wave
A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.
Heated tobacco device, e-cigarette, cigarette: what are the differences?
IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,
e-cigarettes vaporize liquids, and cigarettes burn tobacco.
Heating tobacco means:
- No fire and no hot embers
- No cigarette smoke
- No unpleasant smoke smell
- No ash flying around
With IQOS you will enjoy:
- Real tobacco
- Varieties of tobacco sticks flavours
- Same ritual with less harmful chemicals compared to cigarettes*
Important information: IQOS ILUMA is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
The majority of smokers who switch to IQOS completely quit cigarettes.*
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
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