What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burnt but heated.

Next level tobacco experience

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Heated tobacco device, e-cigarette, cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,

e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Comparisson between tabaco heater and conventional cigarette

Heating tobacco means:

  • No fire and no hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

With IQOS you will enjoy:

  • Real tobacco
  • Varieties of tobacco sticks flavours
  • Same ritual with less harmful substances*

Important information: IQOS is not risk-free. 

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*  Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com.

7 out of 10 smokers who try IQOS leave cigarettes behind.

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Source: PMI Financials or estimates, IQOS user panel and PMI Market Research.

IQOS ILUMA on a notebook

Your benefits with IQOS ILUMA:

  • Real tobacco experience thanks to real tobacco
  • Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
  • 95% less harmful substances compared to cigarettes*
  • No fire, no ash, no cigarette smoke odor

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*”95%” represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

New

Our best heated tobacco devices to date.

Experience next level tobacco experience with the stylish IQOS ILUMA PRIME, the iconic IQOS ILUMA or the convenient IQOS ILUMA ONE. 

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IQOS ILUMA Product family

This is how intuitively IQOS ILUMA works.

How To Video: IQOS ILUMA Prime
How To Video: IQOS ILUMA
How To Video: IQOS ILUMA ONE


Real tobacco.

Discover TEREA tobacco sticks, specially designed for IQOS ILUMA.

  • The highest level of attention to detail in the production.
  • Consistently pleasant tobacco experience.
  • Different flavors from intense and roasted to fine and soft.

Find exactly the tobacco experience that suits you.

Discover TEREA

Three packs of TEREA with IQOS ILUMA

This is how easy it is to switch to IQOS ILUMA. 

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with IQOS

Care you can count on,
priviliges to inspire you.

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Benefit from all-round support and expert tips from the moment you choose IQOS.

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