IQOS ILUMA in Slate and one Pack of TEREA sticks

What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burnt but heated.

Next level tobacco experience

Buy IQOS ILUMA

Your benefits with IQOS ILUMA:

Real tobacco experience thanks to real tobacco
Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
95% less harmful chemicals compared to cigarettes*
No fire, no ash, no cigarette smoke smell

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

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*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

Simple ways to switch

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Get your IQOS ILUMA device starting from 112 EGP monthly for 12 months with Valu.

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Heated tobacco device, e-cigarette, cigarette: what are the differences?

IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast,

e-cigarettes vaporize liquids, and cigarettes burn tobacco.

Comparisson between tabaco heater and conventional cigarette

Heating tobacco means:

No fire and no hot embers
No cigarette smoke
No unpleasant smoke smell
No ash flying around

With IQOS you will enjoy:

Real tobacco
Varieties of tobacco sticks flavours
Same ritual with less harmful chemicals compared to cigarettes*

Important information: IQOS ILUMA is not risk-free.

Discover more about IQOS

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com

70 % of smokers who tried IQOS leave cigarettes behind

The majority of smokers who switch to IQOS completely quit cigarettes.*

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*PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.