IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). 

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

I IQOS because

Discover the reasons why millions of adult smokers around the world have switched to IQOS*

<h5 class="rte-selected-content coral--light text-soft-white mb-0" data-rte-text="Text soft white Margin bottom 0 ">Satisfying</h5>

<h5 class="text-soft-white mb-0" data-rte-text="Text soft white Margin bottom 0 ">Better not burnt</h5>

<h5 class="text-soft-white mb-0 rte-selected-content coral--light" data-rte-text="Text soft white Margin bottom 0 ">No smoke</h5>

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Insert HEETS stick into the holder
HEET touches ceramic coated blade.
Holder vibrates when ready
350°C
Heets
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. Still image from designs – HEET Stick inserted into Holder revealing the blade inside.

IQOS 3 DUO

Classic tobacco blends. Fresh new flavours.

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Stellar blue IQOS 3 Duo holder and charger with HEETS stick on a table next to popcorn

IQOS 3 DUO

Tobacco enjoyment on your terms.

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Brilliant gold IQOS 3 DUO holder in its charger.

Try our flavours

HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

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HEETS Silver Selection

Refined and toasted. Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

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HEETS Sienna Selection

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

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HEETS TURQOISE SELECTION

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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HEETS Russet Selection

Robust & Malty. A full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.

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More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.