What is heated tobacco?
Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burnt but heated.
Next level tobacco experience
- Register and keep yourself updated
- Pay monthly
Heating tobacco means:
- No fire and no hot embers
- No cigarette smoke
- No unpleasant smoke smell
- No ash flying around
With IQOS you will enjoy:
- Real tobacco
- Varieties of tobacco sticks flavours
- Same ritual with less harmful chemicals compared to cigarettes*
Important information: IQOS ILUMA is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com
The majority of smokers who switch to IQOS completely quit cigarettes.*
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Your benefits with IQOS ILUMA:
- Real tobacco experience thanks to real tobacco
- Gently heated through the revolutionary SMARTCORE INDUCTION SYSTEM
- 95% less harmful chemicals compared to cigarettes*
- No fire, no ash, no cigarette smoke smell
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com
Real tobacco.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA.
- The highest level of attention to detail in the production.
- Consistently pleasant tobacco experience.
- Different flavors from intense and roasted to fine and soft.
Find exactly the tobacco experience that suits you.
