What is IQOS?
IQOS heated tobacco devices heat real tobacco, not liquid, to deliver a satisfying taste experience. Enjoy cigarette-like satisfaction, with no tar*, no ash, no smoke and less smell compared to cigarettes. All our products are better for you than continuing to smoke, but are not risk free
Make the switch
IMPORTANT INFORMATION: IQOS is not risk free and delivers nicotine which is addictive.
1 Note on Tar: Tar is the residue from smoke after a cigarette is burned. IQOS heated tobacco products do not produce tar because they heat tobacco instead of burning it. IQOS vaping products heat an e-liquid that does not contain tobacco. Both heated tobacco and vaping products generate aerosol residues that are fundamentally different from tar and consists of significantly lower levels of harmful chemicals compared to cigarette smoke.* The absence of tar does not mean IQOS is risk free.