
What is IQOS and Heat not Burn?
IQOS offers a range of heated tobacco, and zero tobacco products designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
Real tobacco taste when used with TEREA tobacco sticks.
95% less harmful chemicals*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.
See Important Information.
Curious to discover the pleasure of smoke-free today
Compare the IQOS ILUMA range to see which device is right for you.
NEW
IQOS ILUMA i PRIME
Most refined and advanced.
£4500
Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
NEW
IQOS ILUMA i
Familiar design. Enhanced experience.
£2400
Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
£1100
Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
*Only available in Performance Mode when pause is not activated.
Free Delivery Nation Wide
T&C apply
For Greater Cairo and Alexandria: 1 to 2 Business Days
Rest of Egypt: 2 to 4 Business Days.
One year warranty
Your IQOS comes with a one year warranty.
Product support
Having questions? Our support team is here to help.
Try TEREA flavours.

Add the colour to your moment.
Curious?
Make your moments count with IQOS accessories collection.