Discover the TEREA variety,
enjoy real tobacco.

A flavor experience second to none.

Discover TEREA tobacco sticks, exclusively developed for IQOS ILUMA


You can expect a consistent tobacco flavor experience, with a steady draw and rich tobacco vapor.


TEREA Find your TEREA Flavour

Discover the TEREA tobacco range:


TEREA Russet

Full-bodied, toasted tobacco blend perfectly balanced
with satisfying malty aroma notes.

Full-bodied, toasted tobacco blend perfectly balanced
with satisfying malty
aroma notes.

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IQOS TEREA Russet Pack


TEREA Silver

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Balanced, toasted
tobacco blend gently
refined with light
aroma notes
of spicy herbs.

Buy now

IQOS TEREA Silver Pack


TEREA Sienna

Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

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IQOS TEREA Sienna Pack


TEREA Purple Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

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IQOS TEREA Purple Wave Pack



Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

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TEREA Turquoise

Crisp menthol cooling coupled with
a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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IQOS TEREA Turquoise Pack
IQOS ILUMA device next to a flower

Real tobacco.

Our high-quality tobacco varieties ripen in fields in Italy, Brazil and Tanzania, among other places.

Your tobacco experience with IQOS ILUMA already begins with the harvest. Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.

Gently heated.

The tobacco is gently heated instead of burned by the innovative SMARTCORE INDUCTION SYSTEM:

Experience the perfect combination of real tobacco and revolutionary technology.

TEREA tobacco stick in detail.

TEREA are perfectly matched with IQOS ILUMA: Each individual tobacco stick contains real tobacco and consists of different elements, which are manufactured under the highest quality criteria from high-quality raw materials.

IQOS TEREA stick cross section

Thanks to the sealing, the holder remains clean and free of tobacco residues after use. It also makes the tobacco stick easier to insert and pull out.
Heating element
The innovative heating element is coated with stainless steel and is located inside the tobacco stick, where it gently heats the tobacco.
Hollow channel
The hollow channel ensures that exactly the right amount of tobacco vapor flows through the tobacco stick. For an even draw and high-yield tobacco vapor.
Real tobacco
A carefully selected, finely ground and specially prepared tobacco blend. For consistently high tobacco experience.
Protective cover
Our new protective cover ensures that the Holder stays clean after use. So you never have to clean again.
Cooling segment
This filter cools the temperature of the tobacco vapor. It is made of cellulose acetate and offers the best cooling performance yet.
An IQOS ILUMA with a TEREA Stick compared to an IQOS 3 with a HEETS Stick

Especially for IQOS ILUMA.

TEREA tobacco sticks were specially developed for IQOS ILUMA. This is why TEREA tobacco sticks cannot be used with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. HEETS tobacco sticks, in turn, are not suitable for IQOS ILUMA.

Frequently asked questions about TEREA tobacco sticks

IQOS ILUMA was designed so that a TEREA tobacco stick is heated for about the same period of time as a cigarette, but without burning tobacco. Which is why the consumption time of a TEREA tobacco stick is approximately the same as that of a cigarette. A TEREA tobacco stick can be consumed for up to 6 minutes.

Please note: The exact duration of use depends on the consumption habits and may vary, for example, if the tobacco stick is pulled on very heavily.

Yes, TEREA tobacco sticks contain nicotine, which is addictive. Nicotine is a natural component of the tobacco plant and is released in the tobacco aerosol produced when IQOS ILUMA is used.

Currently, we have 6 different TEREA flavors in Egypt: TEREA Russet, TEREA Sienna, TEREA Amber, TEREA Silver, TEREA Turquoise, TEREA Purple Wave.

TEREA tobacco sticks are available in many different varieties, from intense and toasted to fine and soft. With the help of the TEREA product descriptions, you can get an idea of the variety and choose the TEREA variety that best suits your taste.

Did you know? You can try all TEREA varieties at our stores. You can find the nearest IQOS Store here. Or try IQOS ILUMA for 14 days, including TEREA packs.

TEREA tobacco sticks are shorter than cigarettes because the tobacco in them is compressed. The tobacco in TEREA consists of the finest tobacco leaves, which have been ground and processed into a homogeneous tobacco strand. This allows the tobacco to be gently heated instead of burned. The duration of tobacco experience remains the same: the average consumption experience is about the same as a cigarette.

No, IQOS does not offer nicotine-free TEREA tobacco sticks. TEREA are made from real tobacco, which naturally contains nicotine.

HEETS tobacco sticks were developed for earlier IQOS heated tobacco devices (such as IQOS ORIGINALS). HEETS are gently heated via a heating blade located in the holder of the tobacco heaters.

By contrast, TEREA Tobacco Sticks, designed exclusively for use with IQOS ILUMA, gently heat the real tobacco directly inside through the SMARTCORE INDUCTION SYSTEM™.

TEREA tobacco sticks are therefore constructed differently than HEETS tobacco sticks, among other things, they contain a heating element coated with stainless steel and are closed on both sides.

That's why TEREA tobacco sticks can only be used with IQOS ILUMA, and HEETS tobacco sticks exclusively with earlier IQOS models such as IQOS ORIGINALS.

No, TEREA tobacco sticks are designed for one-time use only. Please dispose of TEREA tobacco sticks after use.

What are IQOS heated tobacco devices?

IQOS heated tobacco devices are electronic devices that use induction to gently heat real tobacco instead of burning it. Currently there are three models: IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE.

Discover heated tobacco