What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction, with no ash and less smell than cigarettes.
1 - 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
What is IQOS and Heat not Burn?
IQOS offers a range of heated tobacco, and zero tobacco products designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
Real tobacco taste when used with TEREA tobacco sticks.
95% less harmful chemicals*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.
See Important Information.
Many advantages for your everyday life.
No annoying smoke
No annoying ash
Fewer yellow teeth*
*Important information: if your teeth are already discolored, switching to IQOS will not loosen, improve or remove existing discoloration.
This is how intuitively IQOS ILUMA works.
How it works:
IQOS ILUMA i Prime
How it works:
IQOS ILUMA i
Curious to discover the pleasure of smoke-free today
Compare the IQOS ILUMA range to see which device is right for you.
NEW
IQOS ILUMA i PRIME
Most refined and advanced.
£4500
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
NEW
IQOS ILUMA i
Familiar design. Enhanced experience.
£2400
- Touch Screen
- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
£1100
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
*Only available in Performance Mode when pause is not activated.
7 out of 10 smokers who try IQOS leave cigarettes behind.*
*Source: PMI Finance or Estimates, IQOS User Panels & PMI Market Research.
Simple ways to switch
More to discover with Services & Privileges
Care you can count on, privileges to inspire you.
Your tobacco variety.
Your taste.
Each flavor a new discovery.
With TEREA tobacco sticks, only for your IQOS ILUMA.
Find exactly the tobacco pleasure that suits you.
Want to chat?
We’re here for you in-store or at your fingertips. You choose.
