Hand holding an IQOS ILUMA device

What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction, with no ash and less smell than cigarettes.

 
1 - 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

What is IQOS and Heat not Burn?

IQOS offers a range of heated tobacco, and zero tobacco products designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

Real tobacco taste when used with TEREA tobacco sticks.

95% less harmful chemicals*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.
See Important Information.

Many advantages for your everyday life.

No annoying smoke

No annoying ash

Fewer yellow teeth*

*Important information: if your teeth are already discolored, switching to IQOS will not loosen, improve or remove existing discoloration.

This is how intuitively IQOS ILUMA works.

How To Video: IQOS ILUMA Prime

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How it works:
IQOS ILUMA i Prime

How To Video: IQOS ILUMA

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How it works:
IQOS ILUMA i

Curious to discover the pleasure of smoke-free today

Compare the IQOS ILUMA range to see which device is right for you.

Garnet Red IQOS ILUMA i PRIME device and its charger

NEW

IQOS ILUMA i PRIME

Most refined and advanced.

£4500

  • Check mark sign iconTouch Screen
  • Check mark sign iconPause Mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

Breeze Blue IQOS ILUMA i device and its charger

NEW

IQOS ILUMA i

Familiar design. Enhanced experience.

£2400

  • Check mark sign iconTouch Screen
  • Check mark sign iconPause Mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

Green IQOS ILUMA ONE device

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

£1100

  • Check mark sign iconTouch Screen
  • Check mark sign iconPause Mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

*Only available in Performance Mode when pause is not activated.

7 out of 10 smokers who try IQOS leave cigarettes behind.*

*Source: PMI Finance or Estimates, IQOS User Panels & PMI Market Research.

Simple ways to switch

IQOS ILUMA

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Pay monthly

Pay monthly

Get your IQOS ILUMA device starting from 112 EGP monthly for 12 months with Valu.

Hand holding an IQOS ILUMA device

More to discover with Services & Privileges

Care you can count on, privileges to inspire you.

Your tobacco variety.
Your taste.
Each flavor a new discovery.

With TEREA tobacco sticks, only for your IQOS ILUMA.

Find exactly the tobacco pleasure that suits you.

Want to chat?

We’re here for you in-store or at your fingertips. You choose.

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Find a local IQOS shop with our store locator.

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We promise to get back to you within four hours.

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