What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction, with no ash and less smell than cigarettes.
1 - 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
What is IQOS and Heat not Burn?
IQOS offers a range of heated tobacco, and zero tobacco products designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
Real tobacco taste when used with TEREA tobacco sticks.
95% less harmful chemicals*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.
See Important Information.
Curious about IQOS ILUMA i Smart Features?
Customise your IQOS heated tabacco moment with new smart features.
Touch Screen
Check device status and customise your experience with a simple touch.
Pause Mode
Conveniently pause your experience for up to 8 minutes and resume where you left off*.
FlexBattery
With FlexBattery you can experience up to 3 consecutive uses up to 6 min each without activating Pause Mode, or 2 consecutive uses up to 6 minutes each when Pause Mode has been activated for on of the uses.
FlexPuff
Adapts to your pace and may provide 4 extra puffs**.
*Only available during the first 3 minutes or 8 puffs of the experience. Pause is available only for one of the two consecutive experiences.
**FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depend on individual usage patterns, thus extended experience might not apply to all adult consumers and/or experiences. [FlexPuff does not activate when pause is used].
This is how intuitively IQOS ILUMA works.
How it works:
IQOS ILUMA i Prime
How it works:
IQOS ILUMA i
How it works:
IQOS ILUMA i One
Curious to discover the pleasure of smoke-free today
Compare the IQOS ILUMA range to see which device is right for you.
NEW
IQOS ILUMA i PRIME
Most refined and advanced.
£4,500.00
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
NEW
IQOS ILUMA i
Familiar design. Enhanced experience.
£2,400.00
- Touch Screen
- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
NEW
IQOS ILUMA i ONE
Pocket sized. All-in-one design.
£1,200.00
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- 20 consecutive uses
*Only available in Performance Mode when pause is not activated.
7 out of 10 smokers who try IQOS leave cigarettes behind.*
*Source: PMI Finance or Estimates, IQOS User Panels & PMI Market Research.
Simple ways to switch
More to discover with Services & Privileges
Care you can count on, privileges to inspire you.
Your tobacco variety.
Your taste.
Each flavor a new discovery.
With TEREA tobacco sticks, only for your IQOS ILUMA.
Find exactly the tobacco pleasure that suits you.
Want to chat?
We’re here for you in-store or at your fingertips. You choose.
