What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Whether IQOS ILUMA PRIME, IQOS ILUMA or IQOS ILUMA ONE:

With our innovative heated tobacco devices, real tobacco is  heated instead of burned.

The advantage: same ritual, fewer harmful substances*. No cigarette smoke smell. 

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Important information: IQOS is not risk-free. It provides nicotine which is addictive.
*Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

See Important Information on IQOS.com

That's why 25.8 million smokers* worldwide have already switched to IQOS:

Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2023.  *IQOS users for whom HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days. 

Real Tobacco

Real tobacco quality begins with the harvest.

Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.

From intense and toasted to fine and soft: Find exactly the tobacco experience that suits you.

Discover TEREA tobacco sticks 

Gently heated.

Burning the tobacco in a cigarette produces at least 250 harmful substances. IQOS has developed an innovative technology that does not burn the tobacco, but only heats it gently.

You'll experience tobacco like never before.

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IQOS ILUMA ONE on red background

95% less harmful substances*

compared to a cigarette thanks to the SMARTCORE INDUCTION SYSTEM™

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

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*”95%” represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Tobacco experiences that fit your daily life.

Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes. 

Tobacco experience, redefined.

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Next Level Technology - this is how it works:

This is how easy it is to switch to IQOS ILUMA. 

More to discover with IQOS services and privileges.

Care you to count on, privileges to inspire you.

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