What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Whether IQOS ILUMA PRIME, IQOS ILUMA or IQOS ILUMA ONE:

With our innovative heated tobacco devices, real tobacco is  heated instead of burned.

The advantage: same ritual, significantly lower levels of harmful chemicals compared to cigarettes.* 

Important information: IQOS ILUMA is not risk-free. 

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*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on IQOS.com

This is how easy it is to switch to IQOS ILUMA. 

That’s why over 19.7 million adult smokers have stopped burning tobacco and started heating it with IQOS.*

* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption. 

Simple ways to switch

  • Register and keep yourself updated
  • Pay monthly

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Pay monthly

Pay monthly

Get your IQOS ILUMA device starting from 112 EGP monthly for 12 months with Valu.

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Real Tobacco

Real tobacco quality begins with the harvest.

Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.

From intense and toasted to fine and soft: Find exactly the tobacco experience that suits you.


Discover TEREA tobacco sticks 

Gently heated.

Burning the tobacco in a cigarette produces at least 250 harmful chemicals. IQOS has developed an innovative technology that does not burn the tobacco, but only heats it gently.

You'll experience tobacco like never before.

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IQOS ILUMA ONE on red background

95% less harmful chemicals compared to cigarettes.*


Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

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*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com

Tobacco experiences that fit your daily life.

Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes. 

Tobacco experience, redefined.

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Next Level Technology - this is how it works:

More to discover with IQOS services and privileges.

Care you to count on, privileges to inspire you.

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We’re here for you in-store or at your fingertips. You choose.

Store locator

Find a local IQOS shop with our store locator.


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