Two VEEV vaping devices on a red and orange V logo and violet background

E-cigarettes and
vaping products

Within our portfolio of smoke-free products, we offer
a range of vaping products also known as e-cigarettes
or e-shisha. vaping products are handheld battery-operated
devices that vaporize a liquid solution which generally
contains nicotine and flavors to create an inhalable aerosol.
vaping products are not risk free, but, for adults who would
otherwise continue to smoke, they are a better alternative
than continued smoking. In this page, we review vaping
products as a category and give further insight into our own
products and the science supporting them.

Within our portfolio of smoke-free products, we offer a range of vaping products also known as e-cigarettes or e-shisha. vaping products are handheld battery-operated devices that vaporize a liquid solution which generally contains nicotine and flavors to create an inhalable aerosol. vaping products are not risk free, but, for adults who would otherwise continue to smoke, they are a better alternative than continued smoking. In this page, we review vaping products as a category and give further insight into our own products and the science supporting them.

 

 

 

 

 

 

 

 

 

 

Two VEEV vaping devices on a red and orange V logo and violet background

Voyage into vaping.

A range of vibrant e-liquid flavours and compact, stylish vapes.
VEEV ONE and VEEV NOW ULTRA have different technologies,
but each offers a premium experience and a variety of flavours.

A range of vibrant e-liquid flavours and compact, stylish vapes. VEEV ONE and VEEV NOW ULTRA have different technologies, but each offers a premium experience and a variety of flavours.

 

 

 

 

 

 

 

 

Why vape with VEEV?

Consistent experience

Emitting on average 99% lower levels of harmful chemicals compared to cigarettes.*

Flavour enjoyment

A variety of flavours

Recycle

Device and pod packaging's are recyclable.

Important information: This does not necessarily equal a 99% reduction in risk. VEEV is not risk-free. 

*  Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.​

Explore options to vape

VEEV ONE

VEEV ONE is pod vape system

Maximised e-liquid usage. Up to 2000 puffs for 2 pods*. One vape has it all.

 

* Based on the battery capacity of a newly manufactured device and a puff duration of 1 second. May vary depending on individual usage patterns.

VEEV ONE black and violet device on a violet background

VEEV NOW

Disposable 
and recyclable*.

Up to 1100 puffs** of quality ingredients in a compact 2ml device.

VEEV NOW black and green device on a violet background

Explore VEEV flavours

Try tobacco-free range of VEEV ONE pods and pre-filled VEEV NOW ULTRA vapes.

VEEV ONE Mango e-liquid pods and their package on orange background

VEEV ONE

Up to 2000 puffs from 2 pods*. Designed to prevent burnt taste.

VEEV NOW ULTRA black and violet device on a violet V logo

VEEV NOW ULTRA

Disposable and convenient. Up to 1100 puffs** in a compact device.

*Based on a puff duration of 1 second. May vary depending on individual usage patterns. 
**Based on the battery capacity of a newly manufactured device and a puff duration of 1 second. May vary depending on individual usage patterns.

PIONEERS OF 
SMOKE-FREE
PRODUCTS

Explore our portfolio of smoke-free alternatives

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An vaping product is a handheld, battery-powered device that vaporizes an e-liquid, which generally contains nicotine, to produce an aerosol instead of burning tobacco as in a cigarette. Vaping is the act of inhaling this aerosol. There exist numerous varieties of vaping products, each functioning in its unique way. However, they all share common components: a tank for storing the e-liquid, a heating system, a power supply, and a mouthpiece for inhalation. 

The vaping products we offer contain their e-liquid within a closed tank, although other manufacturers create open-tank devices that allow for e-liquid refills. Also, certain vaping devices come with rechargeable features, while others are designed for single use and are disposable.
In addition to a heating system and power supply, vaping products contain an e-liquid that is vaporized to produce an aerosol. The composition of an e-liquid can differ from one product to another, although, they usually include ingredients such as nicotine, various flavors, and solvents. Two of these solvents, glycerin and propylene glycol, are the most common substances found in e-liquids as they dilute the nicotine and flavors and allow the formation of the aerosol.
While vaping products differ due to the wide range of available devices, they mostly operate in a similar manner: when a user draws air through the mouthpiece, the heating system is activated, vaporizing the e-liquid in contact with the heating element. A vapor or gas is formed. As this vapor gets channeled through the device towards the mouthpiece, the gas phase cools down, leading to the condensation of the vapor into liquid droplets, thus forming the aerosol. 

Commonly used vaping products employ a wick and coil system for heating the e-liquid. The wick draws the e-liquid through capillary action onto a coil-heating element which vaporizes the e-liquid to create a vapor. The wick, usually made of cotton, ensures a continuous flow of e-liquid from the tank onto the coil until the level is low or there is no more e-liquid.
At Philip Morris International (PMI), our vaping systems are supported by two heating technologies: the wick and coil heating technology and the ceramic heater technology.
vaping products are very different from cigarettes which burn the tobacco. Through the combustion of tobacco, cigarettes produce smoke, a complex, chemical mixture, with billions of carbon-based solid particles and more than 6,000 constituents identified. Within this complex mixture, about 100 chemicals have been associated with smoking-related disease by public health authorities. These constituents are also known as harmful and potentially harmful constituents (HPHCs). 

vaping products do not generate smoke but an aerosol which can contain lower levels of harmful chemicals than found in cigarette smoke, although this needs to be substantiated for each product. The aerosol generated by vaping products is sometimes wrongly referred to as smoke. While smoke is an aerosol, not all aerosols are smoke, and the aerosol released by an vaping product is not smoke.
While not being risk free, vaping products have the potential to be less harmful alternatives for adult smokers who won’t quit. When tobacco burns, high levels of harmful chemicals are released into the smoke, and carbon-based solid particles are generated that are inhaled. Because vaping products don’t involve combustion, they likely produce significantly lower levels of those harmful chemicals, a point which should be assessed on a per-product basis.
No. vaping products are not risk free and generally provide nicotine, which is addictive. However, unlike smoking, there is no burning of tobacco and therefore no smoke to inhale, making the use of vaping products, whose risk profile is scientifically substantiated, to be lower than cigarettes for adult smokers who don’t quit. 

In fact, vaping products can generate up to 99% fewer harmful chemicals (excluding nicotine) than cigarettes, although this does not equate to a 99% reduction in risk.