Try IQOS ILUMA today at your nearest store.
Our IQOS experts are on-hand to advise you and tell you everything you need to know about IQOS.
Take a guided trial in-store
Our experts are on hand to walk your through the basics and get you started on your IQOS journey.
Try IQOS ILUMA with an IQOS coach
If you prefer, you can meet an IQOS coach in a place that suits you.
We choose better together.
With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Important information: IQOS is not risk-free.
The majority of smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
More TEREA flavours to explore
TEREA Russet
Full-bodied, toasted tobacco blend perfectly balanced with satisfying malty aroma notes.
TEREA Sienna
Rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.
TEREA Amber
Rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
TEREA Silver
Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
TEREA Turquoise
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
TEREA Purple Wave
A tobacco blend infused with deep menthol cooling sensations and indulgent dark forest fruit aroma nuances.
Discover IQOS.
It's time to make a change. To become part of a global IQOS community. Over 18.5 million adult smokers have stopped burning tobacco and started heating it with IQOS*.
