It’s about pleasure
A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.
IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.