TOGETHER. FORWARD.
Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

Fans in a sports bar, one using an IQOS device.
A drag queen holding an IQOS device.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.

Refer a friend

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.^

Learn More About IQOS Benefits

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. 

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. 

^Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

A smiling man holdiing an IQOS device.

Ready to try a better alternative?

Register now and one of our advisors will contact you.

Try IQOS