It's about belonging.
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.^