15 Nov, 2022

Discover IQOS ILUMA - the newest IQOS devices series

For a smoke-free tobacco experience, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

IQOS ILUMA - next level forward

Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA tobacco heating device. 

The new IQOS range delivers real tobacco taste with 95% less harmful chemicals compared to cigarettes*. 

Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Experience your tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new ILUMA induction heating system for exclusive use with TEREA sticks. 

IQOS ILUMA tobacco heating technology means no smoke and a better, simpler tobacco experience for you. 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.   

**'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information. 

The SMARTCORE INDUCTION SYSTEM™ - next level tobacco technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™. 

Paired with the all-new TEREA tobacco stick designed specifically for IQOS ILUMA, these bladeless devices use an innovative stainless-steel element inside the sealed TEREA to heat the tobacco from within, without burning it. 

This gives you an altogether better taste experience, with no ash and no cleaning necessary. You can experience every tobacco moment with no smoke and, as most consumers agree, less smell than cigarettes or previous IQOS generations*. 

And - because there's no blade, unlike in previous IQOS tobacco heating devices - there are no blade breakages to worry about. 

TEREA SMARTCORE STICKS - next level tobacco experience

The new TEREA tobacco sticks offer an expertly blended tobacco experience made only for IQOS ILUMA, with a fully sealed design for less hassle and less smell than ever before as most consumers agree.

A sealed stick means no tobacco residue and nothing to clean. Just remove and dispose the sticks when you're done. It's that simple.

TEREA collection consists of 11 flavours for you to choose from.

*72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.

IQOS ILUMA PRIME - our most advanced heat not burn device

IQOS ILUMA PRIME is packed with technology, including autostart, alerts and more features enabled by the IQOS app. It is wrapped in an elegant and customisable aluminium design with SMARTCORE INDUCTION TECHNOLOGY™ at its heart. The IQOS ILUMA PRIME is our smartest and most refined IQOS device yet, delivering enhanced tobacco experience. 

IQOS ILUMA - our iconic design, reinvented

With the same design as our classic IQOS devices, combined with the cleaner and more reliable induction technology, the IQOS ILUMA is the perfect fit for a smoke-free experience that delivers the taste of real tobacco. 

IQOS ILUMA ONE - an effortless, simple, pocket-sized device

Packed with the same SMARTCORE INDUCTION SYSTEM™ technology as its IQOS ILUMA series counterparts, IQOS ILUMA ONE delivers a clean and enhanced, next level tobacco experience.

The new IQOS ILUMA devices and TEREA sticks are now available in UAE!

Shop online and get it delivered to your doorstep, discover IQOS in-store at the IQOS Boutique in The Dubai Mall, or find a local IQOS shop with our store locator.