How does IQOS work?

IQOS is the new way to enjoy real tobacco: At IQOS, a specially designed tobacco stick with real tobacco ("HEETS™") is heated to a precisely controlled temperature range by a patented heating system ("HeatControl™ technology"). This creates a nicotine-containing tobacco aerosol with the taste of real tobacco ("tobacco vapor") that can be consumed. To use IQOS, a HEETS™ tobacco stick is inserted into the heating system ("holder") and heated by a lithium battery at the push of a button. Once the optimum temperature has been reached, the HEETS™ tobacco stick can be consumed. The duration of consumption is about the same as that of a cigarette. For more details and information on how to use IQOS correctly, see First Steps with IQOS (

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