How does IQOS work?

IQOS is the new way to enjoy real tobacco: At IQOS, a specially designed tobacco stick with real tobacco ("HEETS™") is heated to a precisely controlled temperature range by a patented heating system ("HeatControl™ technology"). This creates a nicotine-containing tobacco aerosol with the taste of real tobacco ("tobacco vapor") that can be consumed. To use IQOS, a HEETS™ tobacco stick is inserted into the heating system ("holder") and heated by a lithium battery at the push of a button. Once the optimum temperature has been reached, the HEETS™ tobacco stick can be consumed. The duration of consumption is about the same as that of a cigarette. For more details and information on how to use IQOS correctly, see First Steps with IQOS (https://www.iqos.com/ph/en/support/iqos-3-duo-guide.html)

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Philip Morris International’s smoke-free products are not risk-free and addictive, for adults who would otherwise continue to smoke/use other nicotine products. For more information about Philip Morris International or its products, visit www.pmi.com