HEETSTM Tobacco Sticks FAQs

What is HEETSTM?

They are tobacco products that when heated produce a nicotine-containing aerosol. They contain nicotine which is addictive, and it is not risk free.

HEETSTM tobacco sticks are currently available in 6 variants:

  • HEETSTM Bronze Selection
  • HEETSTM Purple Selection
  • HEETSTM Blue Selection
  • HEETSTM Amber Selection
  • HEETSTM Yellow Selection
  • HEETSTM Green Selection

What are HEETSTM tobacco sticks made of?

Ultra-compact and precisely designed, HEETSTM consistently deliver tobacco taste, satisfaction and pleasure when heated with your IQOS device.

The tobacco part contains carefully selected, finely ground, and specially prepared tobacco that delivers the true taste of real tobacco when heated.

The non-tobacco part is made up of:

  • A cooling plug made of corn-based material that’s also used in the medical, food and drinks industries.
  • An air flow chamber that’s designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug.
  • A protective aluminum wrap which helps to deliver a consistent taste experience, and
  • A cellulose acetate filter that’s like the mouthpiece filter of a cigarette.

Why are HEETSTM tobacco sticks shorter than cigarettes?

When smoking a cigarette, around 2/3 of the tobacco is used to fuel the combustion and therefore the nicotine net uptake is coming from only 1/3 of the tobacco.

When using IQOS, no combustion takes place. The tobacco sticks maintain its integrity, and this allows to have the same nicotine uptake using less tobacco. In order to guarantee efficient and optimal release of the true tobacco flavor using the IQOS heating technology, we produce HEETSTM tobacco sticks following a special manufacturing process that is not comparable to cigarette production.

The tobacco weight in HEETSTM tobacco sticks is optimized for use with the heating blade and IQOS control technology to ensure a consistent release of nicotine while maximizing the flavor experience. We’ve engineered the perfect length, diameter, and design to fit into the IQOS Holder and deliver tobacco satisfaction every time.

Why do HEETSTM tobacco sticks taste different to cigarettes?

What you experience with HEETSTM tobacco sticks is the taste of a real tobacco, which is heated, but not burned. By heating the tobacco, the true taste of tobacco is released. Tobacco sticks are made from a specially selected blend of tobacco to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect. The taste is different, and you shouldn’t compare it with the taste of cigarettes.

Why can’t I insert my HEETSTM tobacco stick into my IQOS Holder?

If you have difficulties inserting the HEETSTM tobacco sticks in the IQOS Holder, we advise you to first check whether:

  • There is any tobacco residue left in the Holder.
  • The heating blade is cleaned regularly.
  • The Holder Cap is fully closed.

If you plugged in a HEETSTM tobacco stick the wrong way before you started the heating phase, you can simply remove it. To do this, first pull up the cap and only then remove the tobacco stick. If you have already started the heating phase, turn off your IQOS device and let it cool down (about 30 seconds). Pull up the cap and carefully pull out the tobacco stick. You should then clean your device before the next use.

Important: An incorrectly inserted HEETSTM tobacco stick should not be reused under any circumstances.

How long does a HEETSTM tobacco stick last?

HEETSTM tobacco sticks are designed to last for the same amount of time and puffs as cigarettes. You can enjoy up to 14 puffs or about 6 minutes, whichever comes first. The way you puff impacts how long they last. For instance, longer and gentler puffs would extend the duration of your experience.

You should not use the same HEETSTM twice and should dispose of your used HEETSTM properly.

 

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